The Importance of Using Gestalt and Grid in Building Brands

Detalhes bibliográficos
Autor(a) principal: Ricco Placido da Silva, Joao Carlos [UNESP]
Data de Publicação: 2015
Outros Autores: Paschoarelli, Luis Carlos [UNESP], Placido da Silva, Jose Carlos [UNESP], Stephanidis, C
Tipo de documento: Artigo de conferência
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1007/978-3-319-21383-5_32
http://hdl.handle.net/11449/161582
Resumo: The lack of a targeted projetual method has hindered the new professionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.
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spelling The Importance of Using Gestalt and Grid in Building BrandsBrandsGestaltGridProjetual methodThe lack of a targeted projetual method has hindered the new professionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.Univ Estadual Paulista, PPGDesign, Bauru, BrazilUniv Estadual Paulista, PPGDesign, Bauru, BrazilSpringerUniversidade Estadual Paulista (Unesp)Ricco Placido da Silva, Joao Carlos [UNESP]Paschoarelli, Luis Carlos [UNESP]Placido da Silva, Jose Carlos [UNESP]Stephanidis, C2018-11-26T16:37:42Z2018-11-26T16:37:42Z2015-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject187-191http://dx.doi.org/10.1007/978-3-319-21383-5_32Hci International 2015 - Posters' Extended Abstracts, Pt Ii. Berlin: Springer-verlag Berlin, v. 529, p. 187-191, 2015.1865-0929http://hdl.handle.net/11449/16158210.1007/978-3-319-21383-5_32WOS:0003774053000328521603444193259Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengHci International 2015 - Posters' Extended Abstracts, Pt Ii0,170info:eu-repo/semantics/openAccess2024-04-17T18:29:18Zoai:repositorio.unesp.br:11449/161582Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T19:06:29.219674Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The Importance of Using Gestalt and Grid in Building Brands
title The Importance of Using Gestalt and Grid in Building Brands
spellingShingle The Importance of Using Gestalt and Grid in Building Brands
Ricco Placido da Silva, Joao Carlos [UNESP]
Brands
Gestalt
Grid
Projetual method
title_short The Importance of Using Gestalt and Grid in Building Brands
title_full The Importance of Using Gestalt and Grid in Building Brands
title_fullStr The Importance of Using Gestalt and Grid in Building Brands
title_full_unstemmed The Importance of Using Gestalt and Grid in Building Brands
title_sort The Importance of Using Gestalt and Grid in Building Brands
author Ricco Placido da Silva, Joao Carlos [UNESP]
author_facet Ricco Placido da Silva, Joao Carlos [UNESP]
Paschoarelli, Luis Carlos [UNESP]
Placido da Silva, Jose Carlos [UNESP]
Stephanidis, C
author_role author
author2 Paschoarelli, Luis Carlos [UNESP]
Placido da Silva, Jose Carlos [UNESP]
Stephanidis, C
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Ricco Placido da Silva, Joao Carlos [UNESP]
Paschoarelli, Luis Carlos [UNESP]
Placido da Silva, Jose Carlos [UNESP]
Stephanidis, C
dc.subject.por.fl_str_mv Brands
Gestalt
Grid
Projetual method
topic Brands
Gestalt
Grid
Projetual method
description The lack of a targeted projetual method has hindered the new professionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-01
2018-11-26T16:37:42Z
2018-11-26T16:37:42Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/conferenceObject
format conferenceObject
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1007/978-3-319-21383-5_32
Hci International 2015 - Posters' Extended Abstracts, Pt Ii. Berlin: Springer-verlag Berlin, v. 529, p. 187-191, 2015.
1865-0929
http://hdl.handle.net/11449/161582
10.1007/978-3-319-21383-5_32
WOS:000377405300032
8521603444193259
url http://dx.doi.org/10.1007/978-3-319-21383-5_32
http://hdl.handle.net/11449/161582
identifier_str_mv Hci International 2015 - Posters' Extended Abstracts, Pt Ii. Berlin: Springer-verlag Berlin, v. 529, p. 187-191, 2015.
1865-0929
10.1007/978-3-319-21383-5_32
WOS:000377405300032
8521603444193259
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Hci International 2015 - Posters' Extended Abstracts, Pt Ii
0,170
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 187-191
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv Web of Science
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808129019947778048

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