O esforço de guerra americano na Segunda Guerra Mundial: um estudo semiótico dos cartazes

• Autor(a) principal: Roza, Carlos Alberto dos Santos [UNESP]
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/155551; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2017-06-20/000885785.pdf
• topic: Greimas, Algirdas Julien 1917; Semiotica; Análise do discurso; Guerra Mundial - 1939-1945; Cartazes; Discourse analysis

This work was developed following the theories of Algirdas Julien Greimas, or Greimasian Semiotics. Our objective was to analyze posters that were created and printed during World War II according to the semiotics developed by Greimas. In order to do so, four posters of the period were selected and analyzed by the content plane and the expression plane approach. Semissimbolism is the result of the articulation of these two planes. In the content plane, fundamental, narrative and discursive levels were analyzed in each poster, then, the plane of expression in its topological, chromatic and eidetic categories were studied. By the time of the world conflict many posters were created and printed, and each of one transmitted the same message, using different elements. The artists of that time sought to innovate their works and resources to achieve the greatest effect and response that the moment required, such as exploring spaces in the area of the poster to convey the verbal message. The upper and lower areas were used, among other reasons to place the verbal text, which consisted of a main sentence in the upper part, and a complement in the lower part. The horizontal vs. vertical opposition also appeared in order to construct the message to be passed on to the population, always articulating the content and expression planes. The colors used in the posters were well exploited to produce varied effects and sensations, because they evoke an emotional content by its impact force and its expressiveness of easy assimilation, thus contributing to the transmission of a message. As to the light vs dark chromatic category, on the contrary to what our western culture usually associates, it was always present, but not always meaning a bad fact for the dark and good for the light, on the contrary, this category presented very divergent data of the common sense. The artists hired by the United States... (Complete abstract eletronic access below)