Logística reversa e mudanças no modelo de negócio: um estudo de caso da indústria de pneumáticos

• Autor(a) principal: Braga, Ana Carolina Simões
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23393
• topic: logística reversa; modelo de negócios; cadeia de valor; reverse logistics; business model; value chain; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

Environmental laws may impacts the business model of companies in the tire industry in Brazil, through the requirement in the development and implementation of reverse logistics.Given this context, this study aims to understand how companies in the tire industry developed and implemented a reverse logistics, and what were the impacts on their business model. A key components of a business model is the value chain, in extent that is the basis for the maintenance and / or acquisition of competitive advantage, in order to create value for both the company and its stakeholders and for the consumer market. In the specific case of reverse logistics, value chain beyond the boundaries of the firm, extending downstream chain.For both, was adopted a survey method based on qualitative data collection with the strategy of the case study. Notably, the study analyzes the value chain of the company focus,contemplating from the manufacturer, the official dealer until the company responsible for waste management, beyond the downstream value chain of its competitor. It is noteworthy,that, the company focus of this study is considered the fifth largest in the world tire industry in Sales. The analysis results demonstrated, that, changes in the business model of the manufacturers was through reconfiguring its value chain, more specifically, the downstream chain extension, beyond the creation of a nonprofit organization with the objective of monitor and manage the reverse flows. In fact, showed that, innovation in the company's business model is substantially based on networks of external collaborations, in order to attend both environmental legislation and economic aspects of the organization. Still, changes in the business model of its dealers are more apparent, fact that, can be observed through the inclusion of reverse logistics activities in their configuration the value.