A relação da geração Z com a memória organizacional: estudo na Frimesa Cooperativa Central – unidade frigorífica de Medianeira - PR

• Autor(a) principal: Cossmann, Ana Paula
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23644
• topic: geração Z; memória organizacional; componentes da memória; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The organizational memory and their components already have sustainability at the Academy with many bibliographies, in the matter of generation Z and the relationship with the memory components, communicative and cultural policy, there is a significant shortage, creating a gap for searches. With this business and academia can use to search for your analysis and planning, i.e., in theory, and in practice. The main objective of this research is to understand the relationship of the generation Z with the components of the organizational memory of the Central Cooperative Frimesa-Cooling Unit of Medianeira (Paraná). The theoretical reference covered give sustainability to the same. To get a consistent continuity in research, solidification with a specific methodology becomes relevant. We decided to adopt a qualitative approach and to meet the proposed objectives; the research is exploratory and descriptive bibliographic, documentary procedures, case study and data collection matrix. In field research, data were collected from April to may 2017 being analyzed with the technique of content Analysis. With the research, it was possible to know how the company manages your Organizational Memory as well as the relationship of the generation Z with organizational memory components, which are the memories: cultural, communicative, and politics. The results obtained from the research are relevant to the scientific academia and the business community because the young people of generation Z have profiles that resemble the generation y, but that are highly connected with the technological world, leaving something to be desired regarding communication, teamwork, among others. With that, the relationship between the memory components ends up being impacted in several respects as was approached by leaders of the company at the time of the interview. It is concluded that the company, study focus, seeks at all times to improve these young people of generation Z with training, lectures, as well as a nice organizational climate with internal rules and procedures that give results, because it's already Frimesa 40 years on the market, has a lot of knowledge, a lot of organizational memory that can make a difference in young people's routines of generation Z.