Gestão da mudança e eficácia na implementação da inovação de processos: um estudo no segmento de telecomunicações

• Autor(a) principal: Sellmann, Maria Cristina Zampieri
• Data de Publicação: 2006
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/23534
• topic: gestão da mudança; processo de mudança; inovação de processos; eficácia de processos; Recof; change management; changing process; process innovation; processes efficacy; Recof; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS

This study concerns the relation between change management and the efficacy of process innovations implementation in a highly dynamic and competitive environment the Telecommunication s segment. As prime objective, it intended to discover the most relevant aspects in this relation. For this reason, a process innovation inductive micro-environment was selected aiming to observe the implications of the change management practices in the efficacy of its implementation, generated by the adoption of the Recof (Regime Aduaneiro de Entreposto Industrial sob Controle Informatizado). An exploratory nature research was carried out, with the application of the qualitative method and the utilization of in-depth interviews with persons responsible for the implementation of this special regime and also with its main participants, in three major companies in this segment Siemens, Motorola and Ericsson Telecommunications. The collected data was treated by means of content analysis obtaining categories related to the characterization of the change and its management, to the kind and efficacy of process innovations implementation and to the relevant aspects of the influential relation between these two subjects. The analysis of the results revealed that the planning of activities, the commitment, the engagement of the participants and the support from the top management were the aspects of the change management that most contributed for the efficacy of the process innovations implementation that were essentially incremental. These were the most relevant discoveries in the influential relation. Additionally it was observed that, although all the phases of the changing process preconized in the literature were not followed, highly significant level of efficacy was obtained. Considering this, it was concluded that the changing process phases assume distinct relevance when related to efficacy in an environment such as the telecommunications.