Gestão do capital intelectual na indústria farmacêutica: um estudo de caso na Sanofi Aventis Brasil

• Autor(a) principal: Lima, João Paulo Cavalcante
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/26335
• topic: capital intelectual; gestão do capital intelectual; VBR (Visão Baseada em Recursos); capital humano; indústria farmacêutica; intellectual capital; intellectual capital management; VBR (Resource Based View); human capital; pharmaceutical industry; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS

According to the Resource Based View (RBV), Human Resources (HR) are presented as a major factor in the search for competitiveness. Therefore, it is common to find studies that show people as valuable resources, rare, non-replaceable and non-imitable. Thus, people are considered, at least in discourse, such as Intellectual Capital, as scarce and hardly imitable, are seen as generators of value and therefore, as a strategic resource and source of competitive advantage. This study sought to identify those attributes relevant to the management of Intellectual Capital, according to the perception of managers of Sanofi Aventis Brazil from the perspective of the Resource Based View (RBV) in order to propose indicators for the management of these elements, aligned economic environment of the pharmaceutical industry. The research is a case study, supported by a protocol, and which held the triangulation of information obtained in the content analysis of interviews and statistical analysis of data obtained by questionnaire. Factor analysis was used for data reduction. The results showed that there is alignment between the perception of senior management with an insight into operational management.