Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do Mackenzie |
Texto Completo: | http://dspace.mackenzie.br/handle/10899/25736 |
Resumo: | The researcher's proposal in the elaboration of this dissertation is to work on the questions that involve the problem of breaking paradigms and insertion of multimedia in the largest Pentecostal Church in Brazil: Assemblies of God. More specifically, after analyzing the history of AD, the theme will be delimited in ADBRAS Ministério Madureira, which seems to be avant-garde in contextualizing the sacred, customs and traditional Assembleia music, making use of the various media available in the Brazilian religious market. In the second phase, we intend to work critically, informing about cult and thematic programming options, analyzing the position of religious marketing and its influence on evangelization. The work aims to consolidate itself as bibliographic analysis and field research. . The researcher's dialogue with the theorist, allowed the necessary basis for credibility in the research and formulation of the thesis. This means that the work has been able to go to sources already published in the issues that relate to religious marketing, Pentecostalism and context. It is expected to contribute to the Pentecostal religious segment, in order to present the information and analysis that guides the debate on the use of marketing tools for evangelism, rather than to discuss theological positions, one must know and adapt to the benchmarking of Their processes. The expected results points to the fact that the spread of the new religion of the market, marketing, sociology and theology can go hand in hand. The greatest confirmation of this fact comes from those who created the "Christian" brand one of the most ruthless religious brands of all time. |
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2017-04-11T16:19:52Z2020-05-28T18:14:41Z2020-05-28T18:14:41Z2017-02-16Oliveira, Eliezer Cardoso de. Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás. 2017. 228 f. Dissertação (Ciências da Religião) - Universidade Presbiteriana Mackenzie, São Paulo.http://dspace.mackenzie.br/handle/10899/25736The researcher's proposal in the elaboration of this dissertation is to work on the questions that involve the problem of breaking paradigms and insertion of multimedia in the largest Pentecostal Church in Brazil: Assemblies of God. More specifically, after analyzing the history of AD, the theme will be delimited in ADBRAS Ministério Madureira, which seems to be avant-garde in contextualizing the sacred, customs and traditional Assembleia music, making use of the various media available in the Brazilian religious market. In the second phase, we intend to work critically, informing about cult and thematic programming options, analyzing the position of religious marketing and its influence on evangelization. The work aims to consolidate itself as bibliographic analysis and field research. . The researcher's dialogue with the theorist, allowed the necessary basis for credibility in the research and formulation of the thesis. This means that the work has been able to go to sources already published in the issues that relate to religious marketing, Pentecostalism and context. It is expected to contribute to the Pentecostal religious segment, in order to present the information and analysis that guides the debate on the use of marketing tools for evangelism, rather than to discuss theological positions, one must know and adapt to the benchmarking of Their processes. The expected results points to the fact that the spread of the new religion of the market, marketing, sociology and theology can go hand in hand. The greatest confirmation of this fact comes from those who created the "Christian" brand one of the most ruthless religious brands of all time.A proposta do pesquisador na elaboração desta dissertação é trabalhar as questões que envolvem a problemática da quebra de paradigmas e inserção da multimídia na maior Igreja Pentecostal do Brasil: as Assembleias de Deus. Mais especificamente, após analisar a história da AD, o tema foi delimitado na Assembleia de Deus no Brás Ministério Madureira - ADBRAS, que nos parece ser vanguardista na contextualização do sagrado, dos costumes e da música assembleiana tradicional, fazendo uso das diversas mídias à disposição no mercado religioso brasileiro. No segundo momento, trabalhou-se criticamente, informando as opções de culto e programação temáticos, analisando a posição do marketing religioso e sua influência na evangelização. O trabalho se firma como análise bibliográfica, pesquisa de campo e observação participativa. O diálogo do pesquisador com os teóricos permitiu o embasamento necessário para credibilidade na pesquisa e formulação da dissertação. Significa dizer que o trabalho buscou as fontes já publicadas nos assuntos que se referem a marketing religioso pentecostalismo e comunicação. Espera-se contribuir com o segmento religioso pentecostal, no sentido de apresentar informações e análises que norteie o debate em torno da utilização de ferramentas mercadológicas na evangelização cristã. As denominações modernas parecem entender que, mais do que discutir posições teológicas, é preciso saber fazer e adaptar benchmarking em seus processos. O resultado aponta para a realidade de que na propagação das novidades do mercado religioso, marketing, sociologia e teologia podem caminhar de mãos dadas. A confirmação maior desta verdade vem de quem criou a marca “cristão” uma das mais implacáveis marcas religiosas de todos os tempos.Coordenação de Aperfeiçoamento de Pessoal de Nível SuperiorFundo Mackenzie de Pesquisaapplication/pdfporUniversidade Presbiteriana MackenzieCiências da ReligiãoUPMBrasilCentro de Educação, Filosofia e Teologia (CEFT)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessmarketing religiosopentecostalismocomunicaçãoCNPQ::CIENCIAS HUMANASMarketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brásinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisCampos, Leonildo Silveirahttp://lattes.cnpq.br/7704623587837753Amaral, Derly Jardim dohttp://lattes.cnpq.br/3863716432006634Abumanssur, Edin Suedhttp://lattes.cnpq.br/8747980656122649http://lattes.cnpq.br/9430054097955293Oliveira , Eliezer Cardoso dehttp://tede.mackenzie.br/jspui/retrieve/14020/ELIEZER%20CARDOSO%20DE%20OLIVEIRA.pdf.jpghttp://tede.mackenzie.br/jspui/bitstream/tede/3192/5/ELIEZER%20CARDOSO%20DE%20OLIVEIRA.pdfreligious marketingpentecostalismcommunicationreponame:Biblioteca Digital de Teses e Dissertações do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIE10899/257362020-05-28 15:14:41.448Biblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRI |
dc.title.por.fl_str_mv |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
title |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
spellingShingle |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás Oliveira , Eliezer Cardoso de marketing religioso pentecostalismo comunicação CNPQ::CIENCIAS HUMANAS |
title_short |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
title_full |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
title_fullStr |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
title_full_unstemmed |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
title_sort |
Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás |
author |
Oliveira , Eliezer Cardoso de |
author_facet |
Oliveira , Eliezer Cardoso de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Campos, Leonildo Silveira |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/7704623587837753 |
dc.contributor.referee1.fl_str_mv |
Amaral, Derly Jardim do |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/3863716432006634 |
dc.contributor.referee2.fl_str_mv |
Abumanssur, Edin Sued |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/8747980656122649 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9430054097955293 |
dc.contributor.author.fl_str_mv |
Oliveira , Eliezer Cardoso de |
contributor_str_mv |
Campos, Leonildo Silveira Amaral, Derly Jardim do Abumanssur, Edin Sued |
dc.subject.por.fl_str_mv |
marketing religioso pentecostalismo comunicação |
topic |
marketing religioso pentecostalismo comunicação CNPQ::CIENCIAS HUMANAS |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS HUMANAS |
description |
The researcher's proposal in the elaboration of this dissertation is to work on the questions that involve the problem of breaking paradigms and insertion of multimedia in the largest Pentecostal Church in Brazil: Assemblies of God. More specifically, after analyzing the history of AD, the theme will be delimited in ADBRAS Ministério Madureira, which seems to be avant-garde in contextualizing the sacred, customs and traditional Assembleia music, making use of the various media available in the Brazilian religious market. In the second phase, we intend to work critically, informing about cult and thematic programming options, analyzing the position of religious marketing and its influence on evangelization. The work aims to consolidate itself as bibliographic analysis and field research. . The researcher's dialogue with the theorist, allowed the necessary basis for credibility in the research and formulation of the thesis. This means that the work has been able to go to sources already published in the issues that relate to religious marketing, Pentecostalism and context. It is expected to contribute to the Pentecostal religious segment, in order to present the information and analysis that guides the debate on the use of marketing tools for evangelism, rather than to discuss theological positions, one must know and adapt to the benchmarking of Their processes. The expected results points to the fact that the spread of the new religion of the market, marketing, sociology and theology can go hand in hand. The greatest confirmation of this fact comes from those who created the "Christian" brand one of the most ruthless religious brands of all time. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-04-11T16:19:52Z 2020-05-28T18:14:41Z |
dc.date.issued.fl_str_mv |
2017-02-16 |
dc.date.available.fl_str_mv |
2020-05-28T18:14:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Oliveira, Eliezer Cardoso de. Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás. 2017. 228 f. Dissertação (Ciências da Religião) - Universidade Presbiteriana Mackenzie, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://dspace.mackenzie.br/handle/10899/25736 |
identifier_str_mv |
Oliveira, Eliezer Cardoso de. Marketing Palavra de Vida: a lógica mercadológica da Assembleia de Deus no Brás. 2017. 228 f. Dissertação (Ciências da Religião) - Universidade Presbiteriana Mackenzie, São Paulo. |
url |
http://dspace.mackenzie.br/handle/10899/25736 |
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por |
language |
por |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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application/pdf |
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Universidade Presbiteriana Mackenzie |
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Ciências da Religião |
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UPM |
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Brasil |
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Centro de Educação, Filosofia e Teologia (CEFT) |
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Universidade Presbiteriana Mackenzie |
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reponame:Biblioteca Digital de Teses e Dissertações do Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
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Universidade Presbiteriana Mackenzie (MACKENZIE) |
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MACKENZIE |
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MACKENZIE |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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Biblioteca Digital de Teses e Dissertações do Mackenzie |
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