Indústria cultural neopentecostal: uma reflexão do neopentecostalismo a partir de Adorno e Horkheimer

• Autor(a) principal: Silva, Ivan de Oliveira
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: http://dspace.mackenzie.br/handle/10899/25556
• topic: indústria cultural neopentecostal; consumo; bens religiosos; Adorno; Horkheimer; neopentecostal cultural industry; consumption; religious goods; Adorno; Horkheimer; CNPQ::CIENCIAS HUMANAS

This thesis analyzes the neopentecostalism from the thought of frankfurtians Theodor W. Adorno and Max Horkheimer. After the exposure settings of Instrumental Reason and Cultural Industry, it aimed to show the conception of a Neopentecostal Cultural Industry in Brazilian religious. Facing the freedom and religious competition, Neopentecostal Cultural Industry enable itself as a tool intended for to awake in the masses will for acquisition of religious assets. In this way, demonstrated that people, who previously listed as audience, are provoked to live in constantly in function of consumption religious goods offered for Neopentecostal Cultural Industry. Finally, analyzed the manifestation of the Neopentecostal Cultural Industry in the religious space and time, thereby encouraging the supply and the demand for religious goods.