Startup data quântica para cursos de engenharia de dados

• Autor(a) principal: Arguelhes, Renato de Brito
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do Mackenzie
• Texto Completo: https://dspace.mackenzie.br/handle/10899/28512
• topic: oportunidade; treinamento; big data; startup; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

Subject: This work aims to present the use of an opportunity that boils down to the creation of an online platform that aims to train people in Big Data technologies being this platform created by a company with an office located in São Bernardo do Campo. Application: The result was the creation of an online training company in the Big Data segment focused on the training of data engineer and related areas that was identified through quantitative and qualitative research. This research guided, and assisted, the company in the creation of training and its contents as the importance of always having new training available to the company's target audience. Impact: The analysis of the research data supported the company in directing the next training to its target audience bringing a new vision and supporting the management of the company in its present and future decision making. The proposed action plan brought a short- and mediumterm vision focusing on the quality of training and the growth of the company's student numbers. Innovation: The solution adopted suggests innovation in processes incrementally. The innovation proposal, to the company's client, will be made available with mentoring directed so that the student has individual support with a specialized professional having its implementation already mapped in the company's action plan. Complexity: Acting in a market where few, but consolidated, online educational institutions brings an additional challenge to the company. Given this scenario, the company understands that it should, in addition to tranquility and parsimony to achieve its objectives, invest in marketing and advertising to achieve its objectives, because the company, founded at the end of 2019, was created during the execution of this work. Applied Methodology: This work followed the methodology for practical and applied work (PSPE/AO) of Marcondes, Miguel, Franklin and Perez (2017), with the use of interviews, VRIO model, value chain analysis, threat analysis, Ansoff Matrix and the SWOT Matrix.