Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL)
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4669 |
Resumo: | The cooperatives show a great relevance position in Brazilian economy, due to job places generated and due to a social and economic developing alignment, mainly in the small rural properties. The farming cooperatives work on the foment and the commercialization of farming products, moreover installing new cultivations and aggregating value to the products via agroindustry complexes. The growing of these organizations demand more often a professionalization of the sector and a creation of the strategies heading to the positioning. Facing this reality, this research has studied the market of COOPERATIVA DE COLONIZAÇÃO AGROINDUSTRIAL PINDORAMA (Cooperative of Colonization Agro Industrial Pindorama), the biggest cooperative in the state of Alagoas, with the objective of analyzing the strategy of competiveness of juice industry. The studies were based in the structure of the five competitive forces in the market, based in Porter. The qualitative analysis of the data revealed the main positioning of Pindorama heading each one of the forces highlighting the necessity of the Cooperative in adopting an strategic posture which permit a better positioning facing this group of competitive forces,aiming an anticipation of market changing. It was verified a lack of great utilization of market research, which could provide to Pindorama a better competitive equilibrium. It was verified however that it can, moreover it makes with relative efficiency inside the markets, not losing sight of its constitutive mission while cooperative: to propitiate to its cooperates a better condition of life. The conclusion it gets was that the Pindorama organization the way it economically works and compose its cooperates can constitute itself, inside the limits imposed to a empiric research like the one which preceded, in a model of management applicable to the cooperatives administration. At least in the cooperative organizations in the northeast of Brazil. |
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MORAES FILHO, Rodolfo Araújo deCOSTA, Antonio Carlos SilvaALBUQUERQUE, José de Limahttp://lattes.cnpq.br/1125751387258632LIMA, Uilliane Faustino de2016-06-09T16:10:52Z2010-06-10LIMA, Uilliane Faustino de. Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL). 2010. 98 f. Dissertação ( Programa de Pós-Graduação em Administração e Desenvolvimento Rural) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4669The cooperatives show a great relevance position in Brazilian economy, due to job places generated and due to a social and economic developing alignment, mainly in the small rural properties. The farming cooperatives work on the foment and the commercialization of farming products, moreover installing new cultivations and aggregating value to the products via agroindustry complexes. The growing of these organizations demand more often a professionalization of the sector and a creation of the strategies heading to the positioning. Facing this reality, this research has studied the market of COOPERATIVA DE COLONIZAÇÃO AGROINDUSTRIAL PINDORAMA (Cooperative of Colonization Agro Industrial Pindorama), the biggest cooperative in the state of Alagoas, with the objective of analyzing the strategy of competiveness of juice industry. The studies were based in the structure of the five competitive forces in the market, based in Porter. The qualitative analysis of the data revealed the main positioning of Pindorama heading each one of the forces highlighting the necessity of the Cooperative in adopting an strategic posture which permit a better positioning facing this group of competitive forces,aiming an anticipation of market changing. It was verified a lack of great utilization of market research, which could provide to Pindorama a better competitive equilibrium. It was verified however that it can, moreover it makes with relative efficiency inside the markets, not losing sight of its constitutive mission while cooperative: to propitiate to its cooperates a better condition of life. The conclusion it gets was that the Pindorama organization the way it economically works and compose its cooperates can constitute itself, inside the limits imposed to a empiric research like the one which preceded, in a model of management applicable to the cooperatives administration. At least in the cooperative organizations in the northeast of Brazil.As cooperativas apresentam um papel de grande relevância na economia brasileira, devido aos empregos gerados e ao alinhamento do desenvolvimento econômico e social, principalmente nas pequenas propriedades rurais. As cooperativas agropecuárias atuam no fomento e na comercialização dos produtos agrícolas, inclusive implantando novos cultivos e agregando valor aos produtos por meio de complexos agroindustriais. O crescimento dessas organizações exige cada vez mais a profissionalização do setor e criação de estratégias voltadas para o posicionamento. Diante dessa realidade, esta pesquisa estudou o mercado de sucos da Cooperativa de Colonização Agroindustrial Pindorama, a maior cooperativa do estado de Alagoas, com o objetivo de analisar a estratégia de competitividade da sua indústria de sucos. O estudo foi baseado na estrutura das cinco forças competitivas do mercado, baseado em Porter. A análise qualitativa dos dados revelou os principais posicionamentos da Pindorama frente a cada uma dessas forças, ressaltando a necessidade da Cooperativa em adotar uma postura estratégica que lhe permita um melhor posicionamento diante desse conjunto de forças competitivas, visando a uma antecipação das mudanças impostas pelo mercado. Verificou-se a falta de uma maior utilização de pesquisas de mercado, o que proporcionaria à Pindorama um melhor equilíbrio competitivo.Verificou-se no entanto que ela consegue, além de desempenhar relativa eficiência dentro dos mercados, não perder de vista, a sua missão constitutiva enquanto cooperativa: a de propiciar aos seus cooperados uma melhor condição de vida. A conclusão a que se pôde chegar foi a de que a organização Pindorama da forma como se desempenha economicamente e integra seus cooperados pode vir a se constituir, dentro dos limites impostos por uma pesquisa empírica como a que se procedeu, em um modelo de gestão aplicável à administração de cooperativas. Pelo menos nas organizações cooperativas do Nordeste do País.Submitted by (edna.saturno@ufrpe.br) on 2016-06-09T16:10:52Z No. of bitstreams: 1 Uilliane Faustino de Lima.pdf: 1037133 bytes, checksum: c84a1019a7f4c3521013b1a4697cbdea (MD5)Made available in DSpace on 2016-06-09T16:10:52Z (GMT). No. of bitstreams: 1 Uilliane Faustino de Lima.pdf: 1037133 bytes, checksum: c84a1019a7f4c3521013b1a4697cbdea (MD5) Previous issue date: 2010-06-10application/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Administração e Desenvolvimento RuralUFRPEBrasilDepartamento de AdministraçãoCooperativismoAdministração estratégicaPosicionamento estratégicoCooperativaCooperationStrategic administrationOUTROS::ADMINISTRACAO RURALEstudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-14559930609208970600600600-3020915585334755221-2020477926198029066info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPELICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/4669/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALUilliane Faustino de Lima.pdfUilliane Faustino de Lima.pdfapplication/pdf1037133http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/4669/2/Uilliane+Faustino+de+Lima.pdfc84a1019a7f4c3521013b1a4697cbdeaMD52tede2/46692023-06-12 15:13:43.271oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2024-05-28T12:32:02.227400Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
title |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
spellingShingle |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) LIMA, Uilliane Faustino de Cooperativismo Administração estratégica Posicionamento estratégico Cooperativa Cooperation Strategic administration OUTROS::ADMINISTRACAO RURAL |
title_short |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
title_full |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
title_fullStr |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
title_full_unstemmed |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
title_sort |
Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL) |
author |
LIMA, Uilliane Faustino de |
author_facet |
LIMA, Uilliane Faustino de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
MORAES FILHO, Rodolfo Araújo de |
dc.contributor.referee1.fl_str_mv |
COSTA, Antonio Carlos Silva |
dc.contributor.referee2.fl_str_mv |
ALBUQUERQUE, José de Lima |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1125751387258632 |
dc.contributor.author.fl_str_mv |
LIMA, Uilliane Faustino de |
contributor_str_mv |
MORAES FILHO, Rodolfo Araújo de COSTA, Antonio Carlos Silva ALBUQUERQUE, José de Lima |
dc.subject.por.fl_str_mv |
Cooperativismo Administração estratégica Posicionamento estratégico Cooperativa |
topic |
Cooperativismo Administração estratégica Posicionamento estratégico Cooperativa Cooperation Strategic administration OUTROS::ADMINISTRACAO RURAL |
dc.subject.eng.fl_str_mv |
Cooperation Strategic administration |
dc.subject.cnpq.fl_str_mv |
OUTROS::ADMINISTRACAO RURAL |
description |
The cooperatives show a great relevance position in Brazilian economy, due to job places generated and due to a social and economic developing alignment, mainly in the small rural properties. The farming cooperatives work on the foment and the commercialization of farming products, moreover installing new cultivations and aggregating value to the products via agroindustry complexes. The growing of these organizations demand more often a professionalization of the sector and a creation of the strategies heading to the positioning. Facing this reality, this research has studied the market of COOPERATIVA DE COLONIZAÇÃO AGROINDUSTRIAL PINDORAMA (Cooperative of Colonization Agro Industrial Pindorama), the biggest cooperative in the state of Alagoas, with the objective of analyzing the strategy of competiveness of juice industry. The studies were based in the structure of the five competitive forces in the market, based in Porter. The qualitative analysis of the data revealed the main positioning of Pindorama heading each one of the forces highlighting the necessity of the Cooperative in adopting an strategic posture which permit a better positioning facing this group of competitive forces,aiming an anticipation of market changing. It was verified a lack of great utilization of market research, which could provide to Pindorama a better competitive equilibrium. It was verified however that it can, moreover it makes with relative efficiency inside the markets, not losing sight of its constitutive mission while cooperative: to propitiate to its cooperates a better condition of life. The conclusion it gets was that the Pindorama organization the way it economically works and compose its cooperates can constitute itself, inside the limits imposed to a empiric research like the one which preceded, in a model of management applicable to the cooperatives administration. At least in the cooperative organizations in the northeast of Brazil. |
publishDate |
2010 |
dc.date.issued.fl_str_mv |
2010-06-10 |
dc.date.accessioned.fl_str_mv |
2016-06-09T16:10:52Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
LIMA, Uilliane Faustino de. Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL). 2010. 98 f. Dissertação ( Programa de Pós-Graduação em Administração e Desenvolvimento Rural) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4669 |
identifier_str_mv |
LIMA, Uilliane Faustino de. Estudo do comportamento estratégico e competitividade na gestão de cooperativas (caso da Cooperativa de Colonização Agroindustrial Pindorama/ AL). 2010. 98 f. Dissertação ( Programa de Pós-Graduação em Administração e Desenvolvimento Rural) - Universidade Federal Rural de Pernambuco, Recife. |
url |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4669 |
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por |
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por |
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600 600 600 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Universidade Federal Rural de Pernambuco |
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Programa de Pós-Graduação em Administração e Desenvolvimento Rural |
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UFRPE |
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Universidade Federal Rural de Pernambuco |
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