Fatores determinantes para a compra online de produtos de moda-vestuário
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7527 |
Resumo: | The aim of this dissertation was to investigate factors that determine the purchase of fashion and clothing products by consumers through the use of the Internet. The research took a qualitative-quantitative character, with the data captured in the same collecting instrument which included questions that dealt with the opinion of the consumer in relation to the online shopping experience, but also to know how is the online buying process through his speeches. To do this, the sample was composed by 30 consumers living at the Metropolitan Region of Recife. The results showed that consumers have a great experience in the use of the Internet, considering it a kind of easy, economical, fast and reliable way to make their purchases. On the other hand, there are significant differences in the frequency which consumers make purchases, even having declared that they are always connected, most fashion-clothing products are bought every two months. It was possible, too, to understand some peculiarities in the decision-making process of online purchases of fashion-clothing products as: acquisitions are actually carried out when there is a tracking service of the parcels or a online service to take questions and/or additional information about the products. |
id |
URPE_a914c6414846ed9b17acf70d2301fac2 |
---|---|
oai_identifier_str |
oai:tede2:tede2/7527 |
network_acronym_str |
URPE |
network_name_str |
Biblioteca Digital de Teses e Dissertações da UFRPE |
repository_id_str |
|
spelling |
ROCHA, Maria Alice VasconcelosMAIA FILHO, Luiz Flavio ArreguyFARIAS, Salomão Alencar deLUCIAN, Rafaelhttp://lattes.cnpq.br/5493044272475846MARINHO, Nathilucy do Nascimento2018-09-10T12:26:41Z2016-06-29MARINHO, Nathilucy do Nascimento. Fatores determinantes para a compra online de produtos de moda-vestuário. 2016. 126 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7527The aim of this dissertation was to investigate factors that determine the purchase of fashion and clothing products by consumers through the use of the Internet. The research took a qualitative-quantitative character, with the data captured in the same collecting instrument which included questions that dealt with the opinion of the consumer in relation to the online shopping experience, but also to know how is the online buying process through his speeches. To do this, the sample was composed by 30 consumers living at the Metropolitan Region of Recife. The results showed that consumers have a great experience in the use of the Internet, considering it a kind of easy, economical, fast and reliable way to make their purchases. On the other hand, there are significant differences in the frequency which consumers make purchases, even having declared that they are always connected, most fashion-clothing products are bought every two months. It was possible, too, to understand some peculiarities in the decision-making process of online purchases of fashion-clothing products as: acquisitions are actually carried out when there is a tracking service of the parcels or a online service to take questions and/or additional information about the products.O objetivo desta dissertação foi investigar fatores que determinam a compra de produtos de moda-vestuário através do uso da Internet pelos consumidores. A pesquisa assumiu um caráter qualitativo-quantitativo, com os dados captados no mesmo instrumento de coleta que incluiu questões que versavam na opinião do consumidor em relação à experiência de compra online, como também que buscavam saber como ocorre o processo de compra online através de seus discursos. Para isso, a amostra foi composta por 30 consumidores residentes na Região Metropolitana do Recife. Os resultados apontaram que os consumidores apresentam uma grande experiência na utilização da Internet, consideram um meio fácil, econômico, rápido e confiável para efetuar as suas compras. Por outro lado, existem diferenças significativas na frequência com que o consumidor efetua suas compras, mesmo tendo declarado que estão sempre conectados, a maioria compra produtos de moda-vestuário a cada dois meses. Foi possível, também, perceber algumas peculiaridades no processo de decisão de compras online de produtos de moda-vestuário como: as aquisições são realmente realizadas quando existe um serviço de rastreamento para encomenda, ou então, um serviço de acompanhamento online para se tirar dúvidas e/ou obter informações adicionais a respeito do produto.Submitted by Mario BC (mario@bc.ufrpe.br) on 2018-09-10T12:26:41Z No. of bitstreams: 1 Nathilucy do Nascimento Marinho.pdf: 2744205 bytes, checksum: f851fedc83233807b75311b38addae1f (MD5)Made available in DSpace on 2018-09-10T12:26:41Z (GMT). No. of bitstreams: 1 Nathilucy do Nascimento Marinho.pdf: 2744205 bytes, checksum: f851fedc83233807b75311b38addae1f (MD5) Previous issue date: 2016-06-29application/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento SocialUFRPEBrasilDepartamento de Ciências DomésticasModaVestuárioCompraInternetCIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICAFatores determinantes para a compra online de produtos de moda-vestuárioinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1387234511162421993600600600-3954034020015112221709178036956029230info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPEORIGINALNathilucy do Nascimento Marinho.pdfNathilucy do Nascimento Marinho.pdfapplication/pdf2744205http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7527/2/Nathilucy+do+Nascimento+Marinho.pdff851fedc83233807b75311b38addae1fMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7527/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede2/75272018-09-10 09:26:41.042oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2024-05-28T12:35:48.244234Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
Fatores determinantes para a compra online de produtos de moda-vestuário |
title |
Fatores determinantes para a compra online de produtos de moda-vestuário |
spellingShingle |
Fatores determinantes para a compra online de produtos de moda-vestuário MARINHO, Nathilucy do Nascimento Moda Vestuário Compra Internet CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
title_short |
Fatores determinantes para a compra online de produtos de moda-vestuário |
title_full |
Fatores determinantes para a compra online de produtos de moda-vestuário |
title_fullStr |
Fatores determinantes para a compra online de produtos de moda-vestuário |
title_full_unstemmed |
Fatores determinantes para a compra online de produtos de moda-vestuário |
title_sort |
Fatores determinantes para a compra online de produtos de moda-vestuário |
author |
MARINHO, Nathilucy do Nascimento |
author_facet |
MARINHO, Nathilucy do Nascimento |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
ROCHA, Maria Alice Vasconcelos |
dc.contributor.referee1.fl_str_mv |
MAIA FILHO, Luiz Flavio Arreguy |
dc.contributor.referee2.fl_str_mv |
FARIAS, Salomão Alencar de |
dc.contributor.referee3.fl_str_mv |
LUCIAN, Rafael |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/5493044272475846 |
dc.contributor.author.fl_str_mv |
MARINHO, Nathilucy do Nascimento |
contributor_str_mv |
ROCHA, Maria Alice Vasconcelos MAIA FILHO, Luiz Flavio Arreguy FARIAS, Salomão Alencar de LUCIAN, Rafael |
dc.subject.por.fl_str_mv |
Moda Vestuário Compra Internet |
topic |
Moda Vestuário Compra Internet CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
description |
The aim of this dissertation was to investigate factors that determine the purchase of fashion and clothing products by consumers through the use of the Internet. The research took a qualitative-quantitative character, with the data captured in the same collecting instrument which included questions that dealt with the opinion of the consumer in relation to the online shopping experience, but also to know how is the online buying process through his speeches. To do this, the sample was composed by 30 consumers living at the Metropolitan Region of Recife. The results showed that consumers have a great experience in the use of the Internet, considering it a kind of easy, economical, fast and reliable way to make their purchases. On the other hand, there are significant differences in the frequency which consumers make purchases, even having declared that they are always connected, most fashion-clothing products are bought every two months. It was possible, too, to understand some peculiarities in the decision-making process of online purchases of fashion-clothing products as: acquisitions are actually carried out when there is a tracking service of the parcels or a online service to take questions and/or additional information about the products. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-06-29 |
dc.date.accessioned.fl_str_mv |
2018-09-10T12:26:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MARINHO, Nathilucy do Nascimento. Fatores determinantes para a compra online de produtos de moda-vestuário. 2016. 126 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7527 |
identifier_str_mv |
MARINHO, Nathilucy do Nascimento. Fatores determinantes para a compra online de produtos de moda-vestuário. 2016. 126 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
url |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7527 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
1387234511162421993 |
dc.relation.confidence.fl_str_mv |
600 600 600 |
dc.relation.department.fl_str_mv |
-395403402001511222 |
dc.relation.cnpq.fl_str_mv |
1709178036956029230 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal Rural de Pernambuco |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social |
dc.publisher.initials.fl_str_mv |
UFRPE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Departamento de Ciências Domésticas |
publisher.none.fl_str_mv |
Universidade Federal Rural de Pernambuco |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da UFRPE instname:Universidade Federal Rural de Pernambuco (UFRPE) instacron:UFRPE |
instname_str |
Universidade Federal Rural de Pernambuco (UFRPE) |
instacron_str |
UFRPE |
institution |
UFRPE |
reponame_str |
Biblioteca Digital de Teses e Dissertações da UFRPE |
collection |
Biblioteca Digital de Teses e Dissertações da UFRPE |
bitstream.url.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7527/2/Nathilucy+do+Nascimento+Marinho.pdf http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7527/1/license.txt |
bitstream.checksum.fl_str_mv |
f851fedc83233807b75311b38addae1f bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE) |
repository.mail.fl_str_mv |
bdtd@ufrpe.br ||bdtd@ufrpe.br |
_version_ |
1810102251584225280 |