Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil

Detalhes bibliográficos
Autor(a) principal: TRIGUEIRO, Francisco Mirialdo Chaves
Data de Publicação: 2015
Outros Autores: SANTOS, Thiago de Souza, THIAGO, Fernando, FERREIRA, Humberto Medrado Gomes, BRITTO, Lidiane Campos, ROMEIRO, Maria do Carmo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da USCS
Texto Completo: http://repositorio.uscs.edu.br/handle/123456789/989
Resumo: This article aims at the analysis of young people comprehension about the meaning of the following expressions: Social and Environmental Responsibility, Social Environmental Marketing Communication, Sustainable Development and Conscious Consumption (Webb & Morh, 1998, Till & Nowak, 2000, Pereira & Cabral, 2011). For that, secondary goals have been organized: (1) to check the young people self-assessment on their knowledge about the issues and (2) to assess the young people concepts about the issue. The sample consisted of 230 young people from Cuiabá, State of Mato Grosso (MT), Brazil. As a result, it has been identified the assessment level that the research participants have from their grade self-attribution, facing the analysis of the concepts overview contents, observing a significant correlation as for the concept of Conscious Consumption when compared to the others. Regarding the concepts characteristics described by the interviewees, the most acceding issues with theoretical concepts were Social and Environmental Responsibility, Sustainable Development and Conscious Consumption.
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spelling info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleComprehension of social environmental marketing and conscious consumption: a study with young people in Brazil2015-022017-04-20T21:45:09Z2017-04-20T21:45:09ZThis article aims at the analysis of young people comprehension about the meaning of the following expressions: Social and Environmental Responsibility, Social Environmental Marketing Communication, Sustainable Development and Conscious Consumption (Webb & Morh, 1998, Till & Nowak, 2000, Pereira & Cabral, 2011). For that, secondary goals have been organized: (1) to check the young people self-assessment on their knowledge about the issues and (2) to assess the young people concepts about the issue. The sample consisted of 230 young people from Cuiabá, State of Mato Grosso (MT), Brazil. As a result, it has been identified the assessment level that the research participants have from their grade self-attribution, facing the analysis of the concepts overview contents, observing a significant correlation as for the concept of Conscious Consumption when compared to the others. Regarding the concepts characteristics described by the interviewees, the most acceding issues with theoretical concepts were Social and Environmental Responsibility, Sustainable Development and Conscious Consumption.Submitted by TAIS ANDREOLI (tais_pa@hotmail.com) on 2017-04-19T14:28:20Z No. of bitstreams: 1 BMR(0164)-V4-N7-February-2015-SI-IV-27.pdf: 497212 bytes, checksum: 7e17d1bacb1cf6cfd02d40e87fc5a5e4 (MD5)Approved for entry into archive by Raquel Pereira(raquelspereira@uscs.edu.br) on 2017-04-20T12:42:43Z (GMT) No. of bitstreams: 1 BMR(0164)-V4-N7-February-2015-SI-IV-27.pdf: 497212 bytes, checksum: 7e17d1bacb1cf6cfd02d40e87fc5a5e4 (MD5)Approved for entry into archive by Biblioteca Campus II(biblioteca.centro@uscs.edu.br) on 2017-04-20T21:45:09Z (GMT) No. of bitstreams: 1 BMR(0164)-V4-N7-February-2015-SI-IV-27.pdf: 497212 bytes, checksum: 7e17d1bacb1cf6cfd02d40e87fc5a5e4 (MD5)Made available in DSpace on 2017-04-20T21:45:09Z (GMT). No. of bitstreams: 1 BMR(0164)-V4-N7-February-2015-SI-IV-27.pdf: 497212 bytes, checksum: 7e17d1bacb1cf6cfd02d40e87fc5a5e4 (MD5) Previous issue date: 2015-02Social Environmental Marketing CommunicationConscious ConsumptionSocial Environmental Responsibilityhttp://repositorio.uscs.edu.br/handle/123456789/989DMD_hdl_123456789/989TRIGUEIRO, Francisco Mirialdo Chaves et al. Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil. Business Management Review (BMR), v. 4, n. 7, p. 310-324, Feb. 2015. Special Issue.TRIGUEIRO, Francisco Mirialdo ChavesSANTOS, Thiago de SouzaTHIAGO, FernandoFERREIRA, Humberto Medrado GomesBRITTO, Lidiane CamposROMEIRO, Maria do Carmoengreponame:Repositório Institucional da USCSinstname:Universidade Municipal de São Caetano do Sul (USCS)instacron:USCSinfo:eu-repo/semantics/openAccessBMR%280164%29-V4-N7-February-2015-SI-IV-27.pdfhttp://repositorio.uscs.edu.br/bitstream/123456789/989/2/BMR%280164%29-V4-N7-February-2015-SI-IV-27.pdfapplication/pdf497212http://repositorio.uscs.edu.br/bitstream/123456789/989/2/BMR%280164%29-V4-N7-February-2015-SI-IV-27.pdf7e17d1bacb1cf6cfd02d40e87fc5a5e4MD5123456789_989_22020-07-22T15:45:37Zoai:repositorio.uscs.edu.br:123456789/989Repositório de Publicaçõeshttp://repositorio.uscs.edu.br/oai/requestopendoar:null2020-07-22 15:45:44.083Repositório Institucional da USCS - Universidade Municipal de São Caetano do Sul (USCS)false
dc.title.none.fl_str_mv Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
title Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
spellingShingle Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
TRIGUEIRO, Francisco Mirialdo Chaves
Social Environmental Marketing Communication
Conscious Consumption
Social Environmental Responsibility
title_short Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
title_full Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
title_fullStr Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
title_full_unstemmed Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
title_sort Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil
author TRIGUEIRO, Francisco Mirialdo Chaves
author_facet TRIGUEIRO, Francisco Mirialdo Chaves
SANTOS, Thiago de Souza
THIAGO, Fernando
FERREIRA, Humberto Medrado Gomes
BRITTO, Lidiane Campos
ROMEIRO, Maria do Carmo
author_role author
author2 SANTOS, Thiago de Souza
THIAGO, Fernando
FERREIRA, Humberto Medrado Gomes
BRITTO, Lidiane Campos
ROMEIRO, Maria do Carmo
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv TRIGUEIRO, Francisco Mirialdo Chaves
SANTOS, Thiago de Souza
THIAGO, Fernando
FERREIRA, Humberto Medrado Gomes
BRITTO, Lidiane Campos
ROMEIRO, Maria do Carmo
dc.subject.por.fl_str_mv Social Environmental Marketing Communication
Conscious Consumption
Social Environmental Responsibility
topic Social Environmental Marketing Communication
Conscious Consumption
Social Environmental Responsibility
dc.description.abstract.none.fl_txt_mv This article aims at the analysis of young people comprehension about the meaning of the following expressions: Social and Environmental Responsibility, Social Environmental Marketing Communication, Sustainable Development and Conscious Consumption (Webb & Morh, 1998, Till & Nowak, 2000, Pereira & Cabral, 2011). For that, secondary goals have been organized: (1) to check the young people self-assessment on their knowledge about the issues and (2) to assess the young people concepts about the issue. The sample consisted of 230 young people from Cuiabá, State of Mato Grosso (MT), Brazil. As a result, it has been identified the assessment level that the research participants have from their grade self-attribution, facing the analysis of the concepts overview contents, observing a significant correlation as for the concept of Conscious Consumption when compared to the others. Regarding the concepts characteristics described by the interviewees, the most acceding issues with theoretical concepts were Social and Environmental Responsibility, Sustainable Development and Conscious Consumption.
description This article aims at the analysis of young people comprehension about the meaning of the following expressions: Social and Environmental Responsibility, Social Environmental Marketing Communication, Sustainable Development and Conscious Consumption (Webb & Morh, 1998, Till & Nowak, 2000, Pereira & Cabral, 2011). For that, secondary goals have been organized: (1) to check the young people self-assessment on their knowledge about the issues and (2) to assess the young people concepts about the issue. The sample consisted of 230 young people from Cuiabá, State of Mato Grosso (MT), Brazil. As a result, it has been identified the assessment level that the research participants have from their grade self-attribution, facing the analysis of the concepts overview contents, observing a significant correlation as for the concept of Conscious Consumption when compared to the others. Regarding the concepts characteristics described by the interviewees, the most acceding issues with theoretical concepts were Social and Environmental Responsibility, Sustainable Development and Conscious Consumption.
publishDate 2015
dc.date.issued.fl_str_mv 2015-02
dc.date.available.fl_str_mv 2017-04-20T21:45:09Z
dc.date.accessioned.fl_str_mv 2017-04-20T21:45:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
status_str publishedVersion
format article
dc.identifier.uri.fl_str_mv http://repositorio.uscs.edu.br/handle/123456789/989
DMD_hdl_123456789/989
dc.identifier.citation.fl_str_mv TRIGUEIRO, Francisco Mirialdo Chaves et al. Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil. Business Management Review (BMR), v. 4, n. 7, p. 310-324, Feb. 2015. Special Issue.
url http://repositorio.uscs.edu.br/handle/123456789/989
identifier_str_mv DMD_hdl_123456789/989
TRIGUEIRO, Francisco Mirialdo Chaves et al. Comprehension of social environmental marketing and conscious consumption: a study with young people in Brazil. Business Management Review (BMR), v. 4, n. 7, p. 310-324, Feb. 2015. Special Issue.
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.bitstream.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da USCS
instname:Universidade Municipal de São Caetano do Sul (USCS)
instacron:USCS
reponame_str Repositório Institucional da USCS
collection Repositório Institucional da USCS
instname_str Universidade Municipal de São Caetano do Sul (USCS)
instacron_str USCS
institution USCS
repository.name.fl_str_mv Repositório Institucional da USCS - Universidade Municipal de São Caetano do Sul (USCS)
repository.mail.fl_str_mv
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