What is strategy? A study in business news and institutional texts from large Brazilian companies

Detalhes bibliográficos
Autor(a) principal: Laus-Gomes, Victor
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Comunicação & Inovação
Texto Completo: http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8419
Resumo: In this article, we discuss the relationship between communication and organizational strategy, emphasizing the meaning of strategy in news and reports published in Exame magazine and in institutional texts from large Brazilian companies. From the social systems theory’s perspective, we apply semantic analysis to explore the condensation of meanings into semantic forms. The results indicate that meanings about organizational strategy produced in the relationship between organizational systems and the media system, constituting a proper semantics for strategy communication.
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spelling What is strategy? A study in business news and institutional texts from large Brazilian companiesO que é estratégia? Um estudo em notícias sobre negócios e em textos institucionais de grandes empresas brasileirasorganizational communicationorganizational strategysemantic analysiscomunicação organizacionalestratégia organizacionalanálise semânticaIn this article, we discuss the relationship between communication and organizational strategy, emphasizing the meaning of strategy in news and reports published in Exame magazine and in institutional texts from large Brazilian companies. From the social systems theory’s perspective, we apply semantic analysis to explore the condensation of meanings into semantic forms. The results indicate that meanings about organizational strategy produced in the relationship between organizational systems and the media system, constituting a proper semantics for strategy communication.Neste artigo, discutimos a relação entre a comunicação e a estratégia organizacional, enfatizando a produção de sentidos sobre a estratégia em notícias e reportagens publicadas na revista Exame e em textos institucionais de grandes empresas brasileiras. Aplicamos a técnica de análise semântica com o intuito de explorar a condensação de sentidos em formas semânticas. Os resultados indicam sentidos sobre a estratégia organizacional que são produzidos na relação entre os sistemas organizacionais e o sistema dos meios de comunicação, constituindo uma semântica própria para a comunicação da estratégia.Universidade Municipal de São Caetano do Sul - USCS2022-04-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/841910.13037/ci.vol23n51.8419Comunicação & Inovação; v. 23 n. 51 (2022): REVISTA COMUNICAÇÃO & INOVAÇÃO2178-01451809-564Xreponame:Comunicação & Inovaçãoinstname:Universidade Municipal de São Caetano do Sul (USCS)instacron:USCSporhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8419/3618Copyright (c) 2022 Victor Laus-Gomeshttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessLaus-Gomes, Victor 2022-10-04T19:13:53Zoai:ojs2.seer.uscs.edu.br:article/8419Revistahttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/PUBhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/oairevistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br2178-01451809-564Xopendoar:2022-10-04T19:13:53Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)false
dc.title.none.fl_str_mv What is strategy? A study in business news and institutional texts from large Brazilian companies
O que é estratégia? Um estudo em notícias sobre negócios e em textos institucionais de grandes empresas brasileiras
title What is strategy? A study in business news and institutional texts from large Brazilian companies
spellingShingle What is strategy? A study in business news and institutional texts from large Brazilian companies
Laus-Gomes, Victor
organizational communication
organizational strategy
semantic analysis
comunicação organizacional
estratégia organizacional
análise semântica
title_short What is strategy? A study in business news and institutional texts from large Brazilian companies
title_full What is strategy? A study in business news and institutional texts from large Brazilian companies
title_fullStr What is strategy? A study in business news and institutional texts from large Brazilian companies
title_full_unstemmed What is strategy? A study in business news and institutional texts from large Brazilian companies
title_sort What is strategy? A study in business news and institutional texts from large Brazilian companies
author Laus-Gomes, Victor
author_facet Laus-Gomes, Victor
author_role author
dc.contributor.author.fl_str_mv Laus-Gomes, Victor
dc.subject.por.fl_str_mv organizational communication
organizational strategy
semantic analysis
comunicação organizacional
estratégia organizacional
análise semântica
topic organizational communication
organizational strategy
semantic analysis
comunicação organizacional
estratégia organizacional
análise semântica
description In this article, we discuss the relationship between communication and organizational strategy, emphasizing the meaning of strategy in news and reports published in Exame magazine and in institutional texts from large Brazilian companies. From the social systems theory’s perspective, we apply semantic analysis to explore the condensation of meanings into semantic forms. The results indicate that meanings about organizational strategy produced in the relationship between organizational systems and the media system, constituting a proper semantics for strategy communication.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8419
10.13037/ci.vol23n51.8419
url http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8419
identifier_str_mv 10.13037/ci.vol23n51.8419
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/8419/3618
dc.rights.driver.fl_str_mv Copyright (c) 2022 Victor Laus-Gomes
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Victor Laus-Gomes
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
dc.source.none.fl_str_mv Comunicação & Inovação; v. 23 n. 51 (2022): REVISTA COMUNICAÇÃO & INOVAÇÃO
2178-0145
1809-564X
reponame:Comunicação & Inovação
instname:Universidade Municipal de São Caetano do Sul (USCS)
instacron:USCS
instname_str Universidade Municipal de São Caetano do Sul (USCS)
instacron_str USCS
institution USCS
reponame_str Comunicação & Inovação
collection Comunicação & Inovação
repository.name.fl_str_mv Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)
repository.mail.fl_str_mv revistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br
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