Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase

Detalhes bibliográficos
Autor(a) principal: Du, Feng
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UNISINOS (RBDU Repositório Digital da Biblioteca da Unisinos)
Texto Completo: http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985
Resumo: Nenhuma
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spelling 2016-12-20T16:23:34Z2016-12-20T16:23:34Z2016-09-16Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-12-20T16:23:34Z No. of bitstreams: 1 Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5)Made available in DSpace on 2016-12-20T16:23:34Z (GMT). No. of bitstreams: 1 Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5) Previous issue date: 2016-09-16NenhumaThe globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.Du, Fenghttp://lattes.cnpq.br/2931039279388200http://lattes.cnpq.br/9003489318938913Ladeira, Wagner JuniorUniversidade do Vale do Rio dos SinosPrograma de Pós-Graduação em AdministraçãoUnisinosBrasilEscola de Gestão e NegóciosDomain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchaseACCNPQ::Ciências Sociais Aplicadas::AdministraçãoConsumer behaviorSmartphone consumptionDomain specific innovativenessFrugal behaviorBehavioral intentionCultural relativityinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://www.repositorio.jesuita.org.br/handle/UNISINOS/5985info:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UNISINOS (RBDU Repositório Digital da Biblioteca da Unisinos)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSORIGINALFeng Du_.pdfFeng Du_.pdfapplication/pdf2029574http://repositorio.jesuita.org.br/bitstream/UNISINOS/5985/1/Feng+Du_.pdf4eb36acb7cf2e7ff3ef83c72262105acMD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.pt_BR.fl_str_mv Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
title Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
spellingShingle Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
Du, Feng
ACCNPQ::Ciências Sociais Aplicadas::Administração
Consumer behavior
Smartphone consumption
Domain specific innovativeness
Frugal behavior
Behavioral intention
Cultural relativity
title_short Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
title_full Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
title_fullStr Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
title_full_unstemmed Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
title_sort Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
author Du, Feng
author_facet Du, Feng
author_role author
dc.contributor.authorLattes.pt_BR.fl_str_mv http://lattes.cnpq.br/2931039279388200
dc.contributor.advisorLattes.pt_BR.fl_str_mv http://lattes.cnpq.br/9003489318938913
dc.contributor.author.fl_str_mv Du, Feng
dc.contributor.advisor1.fl_str_mv Ladeira, Wagner Junior
contributor_str_mv Ladeira, Wagner Junior
dc.subject.cnpq.fl_str_mv ACCNPQ::Ciências Sociais Aplicadas::Administração
topic ACCNPQ::Ciências Sociais Aplicadas::Administração
Consumer behavior
Smartphone consumption
Domain specific innovativeness
Frugal behavior
Behavioral intention
Cultural relativity
dc.subject.eng.fl_str_mv Consumer behavior
Smartphone consumption
Domain specific innovativeness
Frugal behavior
Behavioral intention
Cultural relativity
description Nenhuma
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-12-20T16:23:34Z
dc.date.available.fl_str_mv 2016-12-20T16:23:34Z
dc.date.issued.fl_str_mv 2016-09-16
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985
url http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade do Vale do Rio dos Sinos
dc.publisher.program.fl_str_mv Programa de Pós-Graduação em Administração
dc.publisher.initials.fl_str_mv Unisinos
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Escola de Gestão e Negócios
publisher.none.fl_str_mv Universidade do Vale do Rio dos Sinos
dc.source.none.fl_str_mv reponame:Repositório Institucional da UNISINOS (RBDU Repositório Digital da Biblioteca da Unisinos)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
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instacron_str UNISINOS
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bitstream.url.fl_str_mv http://repositorio.jesuita.org.br/bitstream/UNISINOS/5985/1/Feng+Du_.pdf
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