Professional field and architecture in the 1980s. A view through “Casa e Jardim” magazine

• Autor(a) principal: Bentes, Dely
• Data de Publicação: 2021
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: arq.urb
• Texto Completo: https://revistaarqurb.com.br/arqurb/article/view/462
• topic: Arquitetos; Clientes; Marcado consumidor; Architects; Clients; Consumer Market

The starting point for this reflection is the inventory of 192 editions of Casa e Jardim magazine, between the years 1977 and 1992. In the light of the theory of communication and sociology - represented by authors such as Mike Featherstone (1995), Pierre Bourdieu (2007) and Garry Stevens (2003) -, it is intended to scan the reports, editorials and advertising, looking for subtleties between the lines of the texts and images. This analysis allows us to see how the publication collaborates with the organization of the professional field in a time of market expansion, helping to establish the parameters for the daily exercise of architects, and especially their relationship with clients. At the same time, the inability of the university in dealing with this reality - which results in the exclusion of part of the disciplinary product from the historical record and criticism - is problematized.