Ibict's Social media project implementation: The Institutional facebook Page

Detalhes bibliográficos
Autor(a) principal: Shintaku, Milton
Data de Publicação: 2014
Outros Autores: Giubertti Guedes Greenhalgh, Mariana, de Araújo Mohn, Claudia Regina, Fleury, Andrea maria, Romcy de Carvalho, Maria Carmen
Tipo de documento: Artigo
Idioma: por
Título da fonte: InCID
Texto Completo: https://www.revistas.usp.br/incid/article/view/69282
Resumo: Social media present as a possibility to leverage personal relationships, overcoming space and time, with sweeping and asynchronous communication. Thus, Facebook  born as an option for virtual interpersonal relationships, then, now offers more facilities than the initial aim,principally, for institutions to promote their products and services, turning into an appropriate channel for institutional marketing. The present study describes the implementation of the Ibict's  Facebook page, its adaptation to new types of information dissemination about  products and services, in the same way that presents the positive results of the pilot project implementation strategy, revealing the breadth and the result of the procedures.
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spelling Ibict's Social media project implementation: The Institutional facebook PageA implantação do projeto-piloto das mídias sociais no Ibict: a página do Facebook institucionalIbictFacebookMídias sociaisIbict. Facebook. Social Medias.Social media present as a possibility to leverage personal relationships, overcoming space and time, with sweeping and asynchronous communication. Thus, Facebook  born as an option for virtual interpersonal relationships, then, now offers more facilities than the initial aim,principally, for institutions to promote their products and services, turning into an appropriate channel for institutional marketing. The present study describes the implementation of the Ibict's  Facebook page, its adaptation to new types of information dissemination about  products and services, in the same way that presents the positive results of the pilot project implementation strategy, revealing the breadth and the result of the procedures.As mídias sociais apresentam-se como uma possibilidade de potencializar as relações pessoais ultrapassando tempo e espaço, ao permitir uma comunicação assíncrona e abrangente. Nesse ponto, o Facebook, nascido como uma opção para relacionamentos interpessoais virtuais, extrapolou sua finalidade inicial ao ofertar facilidades para que instituições possam divulgar seus produtos e serviços, transformando-se em um canal apropriado para o marketing institucional. O presente estudo descreve a implementação da página do Facebook do Ibict, como estratégia de se adaptar aos novos modelos de disseminação da informação sobre os produtos e serviços, da mesma forma que apresenta os resultados positivos do projeto-piloto da implementação, revelando a abrangência e atuação das ações. Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto2014-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/incid/article/view/6928210.11606/issn.2178-2075.v5i1p124-137InCID: Revista de Ciência da Informação e Documentação; v. 5 n. 1 (2014); 124-1372178-2075reponame:InCIDinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/incid/article/view/69282/82239Shintaku, MiltonGiubertti Guedes Greenhalgh, Marianade Araújo Mohn, Claudia ReginaFleury, Andrea mariaRomcy de Carvalho, Maria Carmeninfo:eu-repo/semantics/openAccess2015-04-14T11:18:04ZRevistahttp://revistas.ffclrp.usp.br/incidPUB
dc.title.none.fl_str_mv Ibict's Social media project implementation: The Institutional facebook Page
A implantação do projeto-piloto das mídias sociais no Ibict: a página do Facebook institucional
title Ibict's Social media project implementation: The Institutional facebook Page
spellingShingle Ibict's Social media project implementation: The Institutional facebook Page
Shintaku, Milton
Ibict
Facebook
Mídias sociais
Ibict. Facebook. Social Medias.
title_short Ibict's Social media project implementation: The Institutional facebook Page
title_full Ibict's Social media project implementation: The Institutional facebook Page
title_fullStr Ibict's Social media project implementation: The Institutional facebook Page
title_full_unstemmed Ibict's Social media project implementation: The Institutional facebook Page
title_sort Ibict's Social media project implementation: The Institutional facebook Page
author Shintaku, Milton
author_facet Shintaku, Milton
Giubertti Guedes Greenhalgh, Mariana
de Araújo Mohn, Claudia Regina
Fleury, Andrea maria
Romcy de Carvalho, Maria Carmen
author_role author
author2 Giubertti Guedes Greenhalgh, Mariana
de Araújo Mohn, Claudia Regina
Fleury, Andrea maria
Romcy de Carvalho, Maria Carmen
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Shintaku, Milton
Giubertti Guedes Greenhalgh, Mariana
de Araújo Mohn, Claudia Regina
Fleury, Andrea maria
Romcy de Carvalho, Maria Carmen
dc.subject.por.fl_str_mv Ibict
Facebook
Mídias sociais
Ibict. Facebook. Social Medias.
topic Ibict
Facebook
Mídias sociais
Ibict. Facebook. Social Medias.
description Social media present as a possibility to leverage personal relationships, overcoming space and time, with sweeping and asynchronous communication. Thus, Facebook  born as an option for virtual interpersonal relationships, then, now offers more facilities than the initial aim,principally, for institutions to promote their products and services, turning into an appropriate channel for institutional marketing. The present study describes the implementation of the Ibict's  Facebook page, its adaptation to new types of information dissemination about  products and services, in the same way that presents the positive results of the pilot project implementation strategy, revealing the breadth and the result of the procedures.
publishDate 2014
dc.date.none.fl_str_mv 2014-03-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/incid/article/view/69282
10.11606/issn.2178-2075.v5i1p124-137
url https://www.revistas.usp.br/incid/article/view/69282
identifier_str_mv 10.11606/issn.2178-2075.v5i1p124-137
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/incid/article/view/69282/82239
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto
dc.source.none.fl_str_mv InCID: Revista de Ciência da Informação e Documentação; v. 5 n. 1 (2014); 124-137
2178-2075
reponame:InCID
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str InCID
collection InCID
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1787713838671462400

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