Marketing em mídias sociais: contribuições para bibliotecas

• Autor(a) principal: Araújo, Walqueline da Silva
• Data de Publicação: 2019
• Outros Autores: Freire, Gustavo Henrique de Araújo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: InCID
• Texto Completo: https://www.revistas.usp.br/incid/article/view/149599
• topic: Digital Information and Communication Technology; University library; Social media; Information Sharing; Marketing; Tecnologia digital de informação e comunicação; Biblioteca universitária; Mídia Social; Socialização da informação; Marketing

The Library receives influences from the globalization and the technologies, with which it can make use to guarantee the quality in the provision of its services. The study presents characteristics and concepts of social media and marketing; proposes actions that can serve the librarian in the activities performed in social media.  Has an exploratory character for providing an overview of the subject studied, in this case, social media and marketing. It presents actions that librarians can orient themselves in the context of social media, aiming to build a positive digital presence. It concludes that libraries need to be continually adapting to the modern and technological spaces of communication, seeking to communicate in a dynamic and innovative way, accompanying, in this way, the changing nature of contemporary society.