Benefits of the marketing information system in the clothing retail business

Detalhes bibliográficos
Autor(a) principal: Queiroz, Josimeire Pessoa de
Data de Publicação: 2014
Outros Autores: Oliveira, Braulio
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Journal of Information Systems and Technology Management (Online)
DOI: 10.4301/S1807-17752014000100009
Texto Completo: https://www.revistas.usp.br/jistem/article/view/80181
Resumo: This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major  clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in addition to a documental analysis. The results indicate that information and its systematization possess great importance for the development of competitiveness, contributing to the development of the operations and to the promotion of new business opportunities, as provided by the pertinent literature.
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spelling Benefits of the marketing information system in the clothing retail business This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major  clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in addition to a documental analysis. The results indicate that information and its systematization possess great importance for the development of competitiveness, contributing to the development of the operations and to the promotion of new business opportunities, as provided by the pertinent literature. TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária2014-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/jistem/article/view/8018110.4301/S1807-17752014000100009Journal of Information Systems and Technology Management; v. 11 n. 1 (2014); 153-168Journal of Information Systems and Technology Management; Vol. 11 No. 1 (2014); 153-168Journal of Information Systems and Technology Management; Vol. 11 Núm. 1 (2014); 153-1681807-1775reponame:Journal of Information Systems and Technology Management (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/jistem/article/view/80181/84080Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)info:eu-repo/semantics/openAccessQueiroz, Josimeire Pessoa de Oliveira, Braulio 2014-11-24T14:56:56Zoai:revistas.usp.br:article/80181Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-1775&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.php||jistem@usp.br1807-17751807-1775opendoar:2014-11-24T14:56:56Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Benefits of the marketing information system in the clothing retail business
title Benefits of the marketing information system in the clothing retail business
spellingShingle Benefits of the marketing information system in the clothing retail business
Benefits of the marketing information system in the clothing retail business
Queiroz, Josimeire Pessoa de
Queiroz, Josimeire Pessoa de
title_short Benefits of the marketing information system in the clothing retail business
title_full Benefits of the marketing information system in the clothing retail business
title_fullStr Benefits of the marketing information system in the clothing retail business
Benefits of the marketing information system in the clothing retail business
title_full_unstemmed Benefits of the marketing information system in the clothing retail business
Benefits of the marketing information system in the clothing retail business
title_sort Benefits of the marketing information system in the clothing retail business
author Queiroz, Josimeire Pessoa de
author_facet Queiroz, Josimeire Pessoa de
Queiroz, Josimeire Pessoa de
Oliveira, Braulio
Oliveira, Braulio
author_role author
author2 Oliveira, Braulio
author2_role author
dc.contributor.author.fl_str_mv Queiroz, Josimeire Pessoa de
Oliveira, Braulio
description This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major  clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in addition to a documental analysis. The results indicate that information and its systematization possess great importance for the development of competitiveness, contributing to the development of the operations and to the promotion of new business opportunities, as provided by the pertinent literature.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/jistem/article/view/80181
10.4301/S1807-17752014000100009
url https://www.revistas.usp.br/jistem/article/view/80181
identifier_str_mv 10.4301/S1807-17752014000100009
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.revistas.usp.br/jistem/article/view/80181/84080
dc.rights.driver.fl_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
dc.source.none.fl_str_mv Journal of Information Systems and Technology Management; v. 11 n. 1 (2014); 153-168
Journal of Information Systems and Technology Management; Vol. 11 No. 1 (2014); 153-168
Journal of Information Systems and Technology Management; Vol. 11 Núm. 1 (2014); 153-168
1807-1775
reponame:Journal of Information Systems and Technology Management (Online)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Journal of Information Systems and Technology Management (Online)
collection Journal of Information Systems and Technology Management (Online)
repository.name.fl_str_mv Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||jistem@usp.br
_version_ 1822180639175081984
dc.identifier.doi.none.fl_str_mv 10.4301/S1807-17752014000100009

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