Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil

• Autor(a) principal: Ferraresi, Alex Antonio
• Data de Publicação: 2012
• Outros Autores: Santos, Silvio Aparecido dos, Frega, José Roberto, Pereira, Heitor José
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Journal of Information Systems and Technology Management (Online)
• DOI: 10.4301/S1807-17752012000100006
• Texto Completo: https://www.revistas.usp.br/jistem/article/view/45589
• topic: Knowledge Management; Market Orientation; Innovativeness; Organizational Outcomes; Strategy

This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. It was also concluded that knowledge, as a resource, leverages other resources of the company, while it requires a direction in relation to the organizational goals in order to be effective.