How innovative climate leads to project success: the moderating role of gender and work culture

• Autor(a) principal: Sarwar, Ambreen
• Data de Publicação: 2021
• Outros Autores: Kashif Imran, Muhammad, Anjum, Zafar-Uz-Zaman, Zahid, Umer
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista de Administração e Inovação
• Texto Completo: https://www.revistas.usp.br/rai/article/view/182870
• topic: Gender; Work culture; Innovative behavior; Project success; Innovative climate; Organizational climate theory

Purpose – In modern times, innovation is considered as a vital component of sustainable competitiveadvantage. The purpose of this paper is to identify how innovation at the individual level [innovative workbehavior (IWB)] and at the organizational level [innovative organizational climate (IOC)] affects the chances ofsuccess of a particular project. Additionally, the moderating effect of gender and work culture on the relationbetween innovative climate and behavior is tested in the study.Design/methodology/approach – Survey technique was used to collect data from 425 employeesworking in project departments at the executive, middle level and senior level management in the paintmanufacturing industry of Pakistan. Multiple regression, as well as Preacher and Hayes (2004) tests, wereapplied to test the hypotheses.Findings – The result of the data analysis showed that IWB acts as a mediator between IOC and projectsuccess (PS), thereby supporting the hypothesized model of innovation and PS. Work culture was supportedas a moderator; however, no moderating effect of gender was validated by the results.Research limitations/implications – The management must make sure that to maximize the rate ofsuccess of projects, innovative work climate within the organizations and departments be given dueimportance. In addition to this, personnel’s individual innovation capabilities must also be enhanced bytaking steps toward improvement through training and development. Originality/value – Though attention has been given to research in innovation in light of other relatedvariables, its relation to PS remains yet to be studied. The effect of gender and work culture on innovation inPakistani paint industry was long over-due which has been addressed by this study