Behavioral finance: a study of influence of age, gender and occupation in the loss aversion

• Autor(a) principal: Melo, Clayton Levy Lima de
• Data de Publicação: 2010
• Outros Autores: Silva, César Augusto Tibúrcio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de contabilidade e organizações
• DOI: 10.11606/rco.v4i8.34756
• Texto Completo: https://www.revistas.usp.br/rco/article/view/34756
• topic: Loss aversion; Behavioral Finance; Certainty Effect; Aversão à Perda; Finanças Comportamentais; Efeito Certeza

This study has as its main goal to verify if gender, age and occupation have any influence at loss aversion level. The results taken are based in collected data through questionnaire applied to 516 professionals and students in the accounting area. The problems used are based on the questionnaire developed by Kahneman and Tversky in 1979. In Study I - Analysis of Students and Professionals x Gender, the goal was to verify if the gender has any influence in their loss aversion. In Study II - Analysis of Students and Professionals x Age, the goal was to be able to know if the age range has any influence in the loss aversion. In the so-called Study III - Students Analysis versus Professionals Analysis found that the occupation of the respondents influences the level of loss aversion. The results of three studies show evidence of influence of age, gender and occupation the level of loss aversion.