La historia reciente de relaciones públicas en España

• Autor(a) principal: Collell, Maria-Rosa
• Data de Publicação: 2016
• Outros Autores: Xifra, Jordi
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Organicom (Online)
• Texto Completo: https://www.revistas.usp.br/organicom/article/view/139318
• topic: España. Historia reciente. Democracia. Práctica de las relaciones públicas. Relaciones mediáticas.; Spain. Recent history. Democracy. Public relations practice. Media relations.; Espanha. História. Democracia. Prática de relações públicas. Relações midiáticas.

This article presents an exploratory study of the state of the art of public relations in Spain on the basis of indicators applied in the study The global public relations handbook (2009). That means a cultural approach to today’s Spanish public relations. From this standpoint, we show that Spain is a country that has undergone radical change, from a dictatorship to one of the world’s most democratic systems, substantially transforming its economic system, its culture and its society. This transformation has had critical consequences on the practice of public relations, because public relations deal with  freedom of expression.