Involvement of organizations in peacebuilding

Detalhes bibliográficos
Autor(a) principal: Fuentes Martinez, Sandra I.
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Organicom (Online)
Texto Completo: https://www.revistas.usp.br/organicom/article/view/150580
Resumo: The reality of Latin America and the Caribbean requires active involvement of organizations in peacebuilding, a complex, long term process that requires the participation of all society actors. In particular, companies that have the ability, the duty, the power and the resources to promote this transformation. This involvement implies understanding and adopting international guidelines to orient work for peace, reflecting into the respect towards human rights and sustainable development. Similarly, it requires strategic communication management to rebuild social fabric, strengthening the interrelation between organization and society to build ties based on trust and disarm words in order to construct a new narrative of peace that leads to a harmonious and peaceful society.  
id USP-72_2bd5d4435355a91b44817b9d57465261
oai_identifier_str oai:revistas.usp.br:article/150580
network_acronym_str USP-72
network_name_str Organicom (Online)
repository_id_str
spelling Involvement of organizations in peacebuildingInvolucramiento de las organizaciones en la construcción de pazEnvolvimento das empresas na construção da pazCommunicationPeacebuildingHuman rightsSustainable developmentComunicaciónConstrución de pazDerechos humanosDesarrollo sostenibleComunicaçãoConstrução da pazDireitos humanosDesenvolvimento sustentávelThe reality of Latin America and the Caribbean requires active involvement of organizations in peacebuilding, a complex, long term process that requires the participation of all society actors. In particular, companies that have the ability, the duty, the power and the resources to promote this transformation. This involvement implies understanding and adopting international guidelines to orient work for peace, reflecting into the respect towards human rights and sustainable development. Similarly, it requires strategic communication management to rebuild social fabric, strengthening the interrelation between organization and society to build ties based on trust and disarm words in order to construct a new narrative of peace that leads to a harmonious and peaceful society.  La realidad del contexto en Latinoamérica y en el Caribe demanda el involucramiento activo de las organizaciones en la construcción de la paz, proceso que es complejo, a largo plazo y requiere de la participación de todos los actores de la sociedad; de manera particular las empresas tienen la capacidad, el deber, el poder y los recursos para impulsar esta transformación. Este involucramiento implica la comprensión y adopción de lineamientos globales que orientan el trabajo por la paz con efectos en el respeto de los Derechos Humanos y en el Desarrollo Sostenible. Así mismo, necesita de la gestión estratégica de la comunicación para recomponer el tejido social al afianzar la interrelación de la organización con la sociedad, al construir vínculos basados en la confianza, y al desarmar la palabra para construir una nueva narrativa de paz que permita consolidar una sociedad armoniosa y pacífica.  A realidade da América Latina e do Caribe exige o envolvimento ativo das organizações na construção da paz, processo que é complexo, de longo prazo e requer a participação de todos os atores da sociedade. De maneira particular, as empresas que têm a capacidade, o dever, o poder e os recursos para promover essa transformação. Esse envolvimento implica a compreensão e a adoção de diretrizes globais que orientem o trabalho pela paz, com reflexos no respeito aos direitos humanos e ao desenvolvimento sustentável. Da mesma forma, requer gestão estratégica da comunicação para reconstruir o tecido social, fortalecendo a interrelação da organização com a sociedade ao construir vínculos baseados na confiança e ao desarmar a palavra para construir uma nova narrativa de paz que consolide uma sociedade harmoniosa e pacífica.  Universidade de São Paulo. Escola de Comunicações e Artes2018-09-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/organicom/article/view/15058010.11606/issn.2238-2593.organicom.2018.150580Organicom; v. 15 n. 28 (2018): Comunicação, Estudos para a Paz e Violência Organizacional; 189-2052238-25931807-1236reponame:Organicom (Online)instname:Universidade de São Paulo (USP)instacron:USPspahttps://www.revistas.usp.br/organicom/article/view/150580/147390Copyright (c) 2018 Sandra I. Fuentes Martinezinfo:eu-repo/semantics/openAccessFuentes Martinez, Sandra I.2019-02-14T18:10:54Zoai:revistas.usp.br:article/150580Revistahttps://www.revistas.usp.br/organicomPUBhttps://www.revistas.usp.br/organicom/oairevistaorganicom@usp.br2238-25931807-1236opendoar:2023-01-13T10:35:47.573701Organicom (Online) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Involvement of organizations in peacebuilding
Involucramiento de las organizaciones en la construcción de paz
Envolvimento das empresas na construção da paz
title Involvement of organizations in peacebuilding
spellingShingle Involvement of organizations in peacebuilding
Fuentes Martinez, Sandra I.
Communication
Peacebuilding
Human rights
Sustainable development
Comunicación
Construción de paz
Derechos humanos
Desarrollo sostenible
Comunicação
Construção da paz
Direitos humanos
Desenvolvimento sustentável
title_short Involvement of organizations in peacebuilding
title_full Involvement of organizations in peacebuilding
title_fullStr Involvement of organizations in peacebuilding
title_full_unstemmed Involvement of organizations in peacebuilding
title_sort Involvement of organizations in peacebuilding
author Fuentes Martinez, Sandra I.
author_facet Fuentes Martinez, Sandra I.
author_role author
dc.contributor.author.fl_str_mv Fuentes Martinez, Sandra I.
dc.subject.por.fl_str_mv Communication
Peacebuilding
Human rights
Sustainable development
Comunicación
Construción de paz
Derechos humanos
Desarrollo sostenible
Comunicação
Construção da paz
Direitos humanos
Desenvolvimento sustentável
topic Communication
Peacebuilding
Human rights
Sustainable development
Comunicación
Construción de paz
Derechos humanos
Desarrollo sostenible
Comunicação
Construção da paz
Direitos humanos
Desenvolvimento sustentável
description The reality of Latin America and the Caribbean requires active involvement of organizations in peacebuilding, a complex, long term process that requires the participation of all society actors. In particular, companies that have the ability, the duty, the power and the resources to promote this transformation. This involvement implies understanding and adopting international guidelines to orient work for peace, reflecting into the respect towards human rights and sustainable development. Similarly, it requires strategic communication management to rebuild social fabric, strengthening the interrelation between organization and society to build ties based on trust and disarm words in order to construct a new narrative of peace that leads to a harmonious and peaceful society.  
publishDate 2018
dc.date.none.fl_str_mv 2018-09-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/organicom/article/view/150580
10.11606/issn.2238-2593.organicom.2018.150580
url https://www.revistas.usp.br/organicom/article/view/150580
identifier_str_mv 10.11606/issn.2238-2593.organicom.2018.150580
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://www.revistas.usp.br/organicom/article/view/150580/147390
dc.rights.driver.fl_str_mv Copyright (c) 2018 Sandra I. Fuentes Martinez
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Sandra I. Fuentes Martinez
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Organicom; v. 15 n. 28 (2018): Comunicação, Estudos para a Paz e Violência Organizacional; 189-205
2238-2593
1807-1236
reponame:Organicom (Online)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Organicom (Online)
collection Organicom (Online)
repository.name.fl_str_mv Organicom (Online) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revistaorganicom@usp.br
_version_ 1797047110860800000

Registros relacionados