When ignorance generates discontent: the case of the International Monetary Fund

• Autor(a) principal: Ferreira, Ivone
• Data de Publicação: 2017
• Outros Autores: Andrade, José Gabriel
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Organicom (Online)
• Texto Completo: https://www.revistas.usp.br/organicom/article/view/139378
• topic: Organizaciones • Comunicación • Fondo Monetario Internacional (Fmi) • Reputación.; Organizações • Comunicação • Fundo Monetário Internacional (Fmi) • Reputação.; Communication •International Monetary Fund (Imf) • Reputation.

In September 2016, the Portuguese Association for the Rights of Consumers (Deco) carried out a survey to determine the Portuguese’s knowledge about the main national and international organizations. The International Monetary Fund (IMF) was ranked second-last. Given the time proximity between the IMF’s visit to Portugal and the elaboration of that survey, we deemed appropriate to analyze that organization’s image for the Portuguese, as it is one of the institutions that the Portuguese have heard the most through the media, in recent years. Portuguese people’s ignorance about the IMF is obvious from the answers given to the surveys, whereby only 5% of the respondents correctly classified all the statements about the institution: the lowest value of the countries under study.