Relations between national culture dimensions the supplier integration in the product-process-supply chain triad: case study of the modular consortium

• Autor(a) principal: Rodrigues, Fausto Perez
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Biblioteca Digital de Teses e Dissertações da USP
• Texto Completo: http://www.teses.usp.br/teses/disponiveis/18/18157/tde-16122015-105642/
• topic: Consórcio modular; Cultura nacional; Integração da cadeia de suprimentos; Integração do fornecedor; Modular consortium; National culture; Supplier integration; Supply chain integration

In the rapid pace of globalization and new market competition, the New Product Development (NPD) and the Supply Chain Management (SCM) represent today a frontier to obtain competitive advantages to companies. One interface between NPD and the SCM, the Supplier Integration (SI) has proved to be effective as competitive advantage. However, there is a lack of research on how human variables, such as national culture, can moderate the effectiveness of Supplier Integration on those fields. Therefore, this study investigates the relationships between Supplier Integration from the Product-Process-Supply Chain triad and the National Culture Dimensions. I conducted an exploratory case study in 3 companies in the automobilist industry that operates as a Modular Consortium (MC) in Southern Brazil and used the Hofstede´s (2001) national culture dimensions to model national cultural factors. The findings show an evident relation between Supplier Integration with the Low Power Distance, Low Individualism and High Uncertainty Avoidance poles, while no Masculinity and Longterm Orientation pole was distinct for the Supplier Integration in the case study. The managerial implications of this study is to provide a better understanding of the potential impact of human factor to the Supplier Integration in companies that will have operations in Brazil.