Demand-Driven Material Requirements Planning (DDMRP) implementation impacts on Supply Chain Management strategic processes: an AHP approach

• Autor(a) principal: Santos, Lucas Alves da Silva
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Biblioteca Digital de Teses e Dissertações da USP
• Texto Completo: https://www.teses.usp.br/teses/disponiveis/18/18156/tde-10072020-084948/
• topic: Demand-Driven Material Requirements Planning; AHP; AHP; DDMRP; DDMRP; DDMRP impacts; Demand-Driven Material Requirements Planning; Gestão da Cadeia de Suprimentos; Impactos do DDMRP; Supply Chain Management

Supply Chain Management (SCM) turned out to be one of the main approaches to control costs and enhance companies\' performance in competitive markets. However, despite the evolution of theory with several frameworks developed in the past decades, companies still struggle to meet customers\' need and implement effective methods to assess demand information. As result, in recent years, new methods were developed aiming to enable companies\' processes to highly dynamic environments. Among these adaptations, the Demand Driven Material Requirements Planning (DDMRP) presents itself as an alternative in order to empower companies to thrive in this new market reality. Although the subject interest has increased in the last five years, academic research are still scarce and theory is not evolving fast enough. In order to contribute to the theory development, this study evaluate the impacts that DDMRP implementation has on Lambert\'s proposed model of Supply Chain Management Processes through an AHP-based analysis. From a literature review 8 SCM processes and 42 SCM strategic sub-processes were identified a structured model using the Analytical Hierarchy Process (AHP) is proposed and applied to rank the perceived impacts in SCM processes that DDMRP implementation inflicts. The inputs for this analysis came from surveys answered by researchers and industry practitioners who are highly experienced in SCM and DDMRP. As one of the research results, a rank was developed detailing which SCM processes and subprocesses are most impacted after DDMRP implementation. Research findings indicate that Manufacturing Flow Management (MFM) and Order Fulfillment (OF) are the two most impacted SCM processes in a DDMRP implementation. It was also possible to conclude that SCM customer related processes, Customer Relationship Management (CRM) and Customer Service Management (CSM) respectively, are highly impacted but their impacts are not fully assessed by current DDMRP literature. The results can help industrial managers/practitioners and researchers to formulate short-term and long-term decision strategies regarding DDMRP implementation in order to mitigate harmful impacts on SCM processes.