Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Revista Brasileira de Planejamento e Desenvolvimento |
Texto Completo: | https://periodicos.utfpr.edu.br/rbpd/article/view/3583 |
Resumo: | In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interaction with customers. Companies like Eyeka has portals where they facilitate the exchange of ideas in accordance with a set of challenges launched. It is intended that these contributions becomes future products and services. The management of these activities for creating value is complicated. Sometimes users try to ridicule the brand or express their dissatisfaction through these spaces that open businesses. This article presents a set of key to the design of a co-creation portal business, where the exchange of thought between the organization and customers are provided factors established. This is achieved through the systematic review of co-creation business portals and scientific articles dealing. It aims to provide the best practices that allow them to switch to the new paradigms of innovation incurring less risk companies. |
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Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuraciónIn Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interaction with customers. Companies like Eyeka has portals where they facilitate the exchange of ideas in accordance with a set of challenges launched. It is intended that these contributions becomes future products and services. The management of these activities for creating value is complicated. Sometimes users try to ridicule the brand or express their dissatisfaction through these spaces that open businesses. This article presents a set of key to the design of a co-creation portal business, where the exchange of thought between the organization and customers are provided factors established. This is achieved through the systematic review of co-creation business portals and scientific articles dealing. It aims to provide the best practices that allow them to switch to the new paradigms of innovation incurring less risk companies.Universidade Tecnológica Federal do Paraná (UTFPR)2015-11-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.utfpr.edu.br/rbpd/article/view/358310.3895/rbpd.v3n2.3583Revista Brasileira de Planejamento e Desenvolvimento; v. 3, n. 2 (2014); 50-682317-236310.3895/rbpd.v3n2reponame:Revista Brasileira de Planejamento e Desenvolvimentoinstname:Universidade Tecnológica Federal do Paraná (UTFPR)instacron:UTFPRspahttps://periodicos.utfpr.edu.br/rbpd/article/view/3583/3599Direitos autorais 2016 Revista Brasileira de Planejamento e Desenvolvimentohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMuñoz, Ana Isabel GiraldoPalacio, Liliana GonzálezSalazar, Carolina Duque2017-04-17T18:53:58Zoai:periodicos.utfpr:article/3583Revistahttps://periodicos.utfpr.edu.br/rbpdPUBhttp://periodicos.utfpr.edu.br/rbpd/oai||rbpd-ct@utfpr.edu.br2317-23632317-2363opendoar:2017-04-17T18:53:58Revista Brasileira de Planejamento e Desenvolvimento - Universidade Tecnológica Federal do Paraná (UTFPR)false |
dc.title.none.fl_str_mv |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
title |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
spellingShingle |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración Muñoz, Ana Isabel Giraldo |
title_short |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
title_full |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
title_fullStr |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
title_full_unstemmed |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
title_sort |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
author |
Muñoz, Ana Isabel Giraldo |
author_facet |
Muñoz, Ana Isabel Giraldo Palacio, Liliana González Salazar, Carolina Duque |
author_role |
author |
author2 |
Palacio, Liliana González Salazar, Carolina Duque |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Muñoz, Ana Isabel Giraldo Palacio, Liliana González Salazar, Carolina Duque |
description |
In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interaction with customers. Companies like Eyeka has portals where they facilitate the exchange of ideas in accordance with a set of challenges launched. It is intended that these contributions becomes future products and services. The management of these activities for creating value is complicated. Sometimes users try to ridicule the brand or express their dissatisfaction through these spaces that open businesses. This article presents a set of key to the design of a co-creation portal business, where the exchange of thought between the organization and customers are provided factors established. This is achieved through the systematic review of co-creation business portals and scientific articles dealing. It aims to provide the best practices that allow them to switch to the new paradigms of innovation incurring less risk companies. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-11-16 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.utfpr.edu.br/rbpd/article/view/3583 10.3895/rbpd.v3n2.3583 |
url |
https://periodicos.utfpr.edu.br/rbpd/article/view/3583 |
identifier_str_mv |
10.3895/rbpd.v3n2.3583 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://periodicos.utfpr.edu.br/rbpd/article/view/3583/3599 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2016 Revista Brasileira de Planejamento e Desenvolvimento http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2016 Revista Brasileira de Planejamento e Desenvolvimento http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Tecnológica Federal do Paraná (UTFPR) |
publisher.none.fl_str_mv |
Universidade Tecnológica Federal do Paraná (UTFPR) |
dc.source.none.fl_str_mv |
Revista Brasileira de Planejamento e Desenvolvimento; v. 3, n. 2 (2014); 50-68 2317-2363 10.3895/rbpd.v3n2 reponame:Revista Brasileira de Planejamento e Desenvolvimento instname:Universidade Tecnológica Federal do Paraná (UTFPR) instacron:UTFPR |
instname_str |
Universidade Tecnológica Federal do Paraná (UTFPR) |
instacron_str |
UTFPR |
institution |
UTFPR |
reponame_str |
Revista Brasileira de Planejamento e Desenvolvimento |
collection |
Revista Brasileira de Planejamento e Desenvolvimento |
repository.name.fl_str_mv |
Revista Brasileira de Planejamento e Desenvolvimento - Universidade Tecnológica Federal do Paraná (UTFPR) |
repository.mail.fl_str_mv |
||rbpd-ct@utfpr.edu.br |
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