Illegal commercial promotion of products competing with breastfeeding
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da FIOCRUZ (ARCA) |
Texto Completo: | https://www.arca.fiocruz.br/handle/icict/58060 |
Resumo: | Universidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil. |
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Silva, Karine Borges daOliveira, Maria Inês Couto deBoccolini, Cristiano SiqueiraSally, Enilce de Oliveira Fonseca2023-04-28T14:50:01Z2023-04-28T14:50:01Z2020SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020.0034-8910https://www.arca.fiocruz.br/handle/icict/5806010.11606/s1518-8787.2020054000854porUniversidade de São Paulo. Faculdade de Saúde PúblicaIllegal commercial promotion of products competing with breastfeedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleUniversidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil.Universidade Federal Fluminense. Instituto de Saúde Coletiva. Departamento de Epidemiologia e Bioestatística. Niterói, RJ, Brasil.Fundação Oswaldo Cruz. Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil.Universidade Federal Fluminense. Faculdade de Nutrição. Departamento de Nutrição Social. Niterói, RJ, Brasil.Objective: To assess if the commercialization of infant formulas, baby bottles, bottle nipples, pacifiers and nipple protectors is performed in compliance with the Norma Brasileira de Comercialização de Alimentos para Lactentes e Crianças de Primeira Infância e de Produtos de Puericultura Correlatos (NBCAL – Brazilian Code of Marketing of Infant and Toddlers Food and Childcare-related products). The commercial promotion of these products is prohibited by the Law 11,265. Method: Cross-sectional study conducted in 2017 through a census of all pharmacies, supermarkets and department stores that sold products covered by NBCAL in the South Zone of Rio de Janeiro. Health professionals trained at NBCAL used structured electronic form for direct observation of establishments and for interviews with their managers. We created indicators to evaluate commercial practices and performed descriptive analyses. Results: A total of 352 commercial establishments were evaluated: 240 pharmacies, 88 supermarkets and 24 department stores, of which 88% sold products whose promotion is prohibited by NBCAL. Illegal commercial promotions were found in 20.3% of the establishments that sold the products we investigated: 52 pharmacies (21.9%), four supermarkets (7.5%) and seven department stores (33.3%). The most frequent commercial promotion strategies were discounts (13.2%) and special exposures (9.3%). The products with the highest prevalence of infractions of NBCAL were infant formulas (16.0%). We interviewed 309 managers of commercial establishments; 50.8% reported unfamiliarity with the law. More than three-quarters of the managers reported having been visited at the establishments by commercial representatives of companies that produce infant formulas. Conclusion: More than a fifth of commercial establishments promoted infant formulas, baby bottles and nipples, although this practice has been banned in Brazil for thirty years. We think it is necessary to train those managers. Government agencies must monitor commercial establishments in order to inhibit strategies of persuasion and induction to sales of these products, ensuring mothers’ autonomy in the decision on the feeding of their children.Breast-Milk substitutesInfant FormulaPacifiersProducts CommerceDirect-to-Consumer Advertisinginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da FIOCRUZ (ARCA)instname:Fundação Oswaldo Cruz (FIOCRUZ)instacron:FIOCRUZLICENSElicense.txtlicense.txttext/plain; charset=utf-82991https://www.arca.fiocruz.br/bitstream/icict/58060/1/license.txt5a560609d32a3863062d77ff32785d58MD51ORIGINALva_Silva_Karine Borges da_etal_ICICT_2020.pdfva_Silva_Karine Borges da_etal_ICICT_2020.pdfapplication/pdf220115https://www.arca.fiocruz.br/bitstream/icict/58060/2/va_Silva_Karine%20Borges%20da_etal_ICICT_2020.pdf2c13f62462edf61684b574740913e16eMD52icict/580602023-10-27 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dc.title.en_US.fl_str_mv |
Illegal commercial promotion of products competing with breastfeeding |
title |
Illegal commercial promotion of products competing with breastfeeding |
spellingShingle |
Illegal commercial promotion of products competing with breastfeeding Silva, Karine Borges da Breast-Milk substitutes Infant Formula Pacifiers Products Commerce Direct-to-Consumer Advertising |
title_short |
Illegal commercial promotion of products competing with breastfeeding |
title_full |
Illegal commercial promotion of products competing with breastfeeding |
title_fullStr |
Illegal commercial promotion of products competing with breastfeeding |
title_full_unstemmed |
Illegal commercial promotion of products competing with breastfeeding |
title_sort |
Illegal commercial promotion of products competing with breastfeeding |
author |
Silva, Karine Borges da |
author_facet |
Silva, Karine Borges da Oliveira, Maria Inês Couto de Boccolini, Cristiano Siqueira Sally, Enilce de Oliveira Fonseca |
author_role |
author |
author2 |
Oliveira, Maria Inês Couto de Boccolini, Cristiano Siqueira Sally, Enilce de Oliveira Fonseca |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Silva, Karine Borges da Oliveira, Maria Inês Couto de Boccolini, Cristiano Siqueira Sally, Enilce de Oliveira Fonseca |
dc.subject.en.en_US.fl_str_mv |
Breast-Milk substitutes Infant Formula Pacifiers Products Commerce Direct-to-Consumer Advertising |
topic |
Breast-Milk substitutes Infant Formula Pacifiers Products Commerce Direct-to-Consumer Advertising |
description |
Universidade Federal Fluminense. Programa de Pós-graduação em Saúde Coletiva. Niterói, RJ, Brasil. |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020 |
dc.date.accessioned.fl_str_mv |
2023-04-28T14:50:01Z |
dc.date.available.fl_str_mv |
2023-04-28T14:50:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020. |
dc.identifier.uri.fl_str_mv |
https://www.arca.fiocruz.br/handle/icict/58060 |
dc.identifier.issn.en_US.fl_str_mv |
0034-8910 |
dc.identifier.doi.none.fl_str_mv |
10.11606/s1518-8787.2020054000854 |
identifier_str_mv |
SILVA, Karine Borges da et al. Illegal commercial promotion of products competing with breastfeeding. Revista de Saúde Pública, v. 54, p. 1-9, 2020. 0034-8910 10.11606/s1518-8787.2020054000854 |
url |
https://www.arca.fiocruz.br/handle/icict/58060 |
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por |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Saúde Pública |
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Universidade de São Paulo. Faculdade de Saúde Pública |
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