Internationalization of the portuguese Jewelry industry

• Main Author: Rodrigues, Maria Beatriz Da Silva
• Publication Date: 2019
• Format: Master thesis
• Language: eng
• Source: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Download full: http://hdl.handle.net/10362/104499
• topic: Portuguese; Jewelry; Internationalization; Strategic plan; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This work projectexplores how the Portuguese jewelry industry has been performing over the years,mainly how different companies and the industry itself have approached internationalization. This is an industry with many years of tradition in the countrythat has been developing its own legacy, techniques and concepts on the jewelry making process giving its own personal identity. Having so much potential with already given proofs of its value and quality, this project aims to understand and find strategic methods to improve the visibility of the industry internationallyonce this growth is not stable and balanced. Hence, the purpose of this studyis to make strategic recommendations of how to be successful at worldwidelevel. The methodology used was mainly based in secondary data, statistical information and previous studies about the topic and a real example of success of internationalization of the footwear industry in Portugal. Collecting all of the information and data was possible to make some strategic recommendations on how to tackle the internationalization process.