Content marketing in digital platform: bibliometric and textual analysis

Detalhes bibliográficos
Autor(a) principal: Arcanjo, Thamara Serafim
Data de Publicação: 2020
Outros Autores: Souza, Marcio Coutinho de, Franco, Mauro Lúcio, Pompermayer, Raquel de Souza, Costa, Alexandre Sylvio Vieira da, Souza, Artemiza Oliveira, Novais, Anna Flávia Oliveira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/8783
Resumo: This study aimed to map and characterize possible international scientific publications in the Web of Science database that punctually address content marketing on digital platforms. A bibliometric analysis of 92 publications found in the aforementioned database was carried out, together with a textual analysis of the three articles with the highest number of citations. After analyzing the results, it was found that 2018 was the year with the highest number of publications, the United States is the country that published the most on the subject and the three most cited articles are found in Qualis Periodicals A1, A1 and B2.
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spelling Content marketing in digital platform: bibliometric and textual analysisMarketing de contenidos en plataforma digital: análisis bibliométrico y textualO marketing de conteúdo em plataforma digital: análises bibliométrica e textualContent marketingDigital ageDifferentiationEngagementConfidence.Marketing de contenidosEra digitalDiferenciaciónCompromisoConfianza.Marketing de conteúdoEra digitalDiferenciaçãoEngajamentoConfiança.This study aimed to map and characterize possible international scientific publications in the Web of Science database that punctually address content marketing on digital platforms. A bibliometric analysis of 92 publications found in the aforementioned database was carried out, together with a textual analysis of the three articles with the highest number of citations. After analyzing the results, it was found that 2018 was the year with the highest number of publications, the United States is the country that published the most on the subject and the three most cited articles are found in Qualis Periodicals A1, A1 and B2.Este estudio tuvo como objetivo mapear y caracterizar posibles publicaciones científicas internacionales en la base de datos de Web of Science que ocasionalmente abordan el marketing de contenidos en plataformas digitales. Se realizó un análisis bibliométrico de 92 publicaciones encontradas en dicha base de datos, junto con un análisis textual de los tres artículos con mayor número de citas. Luego de analizar los resultados, se encontró que 2018 fue el año con mayor número de publicaciones, Estados Unidos es el país que más ha publicado sobre el tema y los tres artículos más citados se encuentran en Qualis Periodicals A1, A1 y B2.Este estudo teve como objetivo mapear e caracterizar as possíveis publicações científicas internacionais na base de dados Web of Science que abordam pontualmente o marketing de conteúdo em plataformas digitais. Foi realizada uma análise bibliométrica de 92 publicações encontradas na base de dados supracitada, em conjunto com uma análise textual dos três artigos com maior número de citações. Após análise dos resultados, constatou-se que o ano de 2018 foi o que obteve o maior número de publicações, os Estados Unidos é o país que mais publicou sobre a temática e os três artigos mais citados se encontram em Qualis Periódicos A1, A1 e B2.Research, Society and Development2020-10-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/878310.33448/rsd-v9i10.8783Research, Society and Development; Vol. 9 No. 10; e4159108783Research, Society and Development; Vol. 9 Núm. 10; e4159108783Research, Society and Development; v. 9 n. 10; e41591087832525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/8783/7752Copyright (c) 2020 Thamara Serafim Arcanjo; Marcio Coutinho de Souza; Mauro Lúcio Franco; Raquel de Souza Pompermayer; Alexandre Sylvio Vieira da Costa; Artemiza Oliveira Souza; Anna Flávia Oliveira Novaishttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessArcanjo, Thamara Serafim Souza, Marcio Coutinho deFranco, Mauro LúcioPompermayer, Raquel de Souza Costa, Alexandre Sylvio Vieira da Souza, Artemiza OliveiraNovais, Anna Flávia Oliveira 2020-10-31T12:03:23Zoai:ojs.pkp.sfu.ca:article/8783Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:31:10.960619Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Content marketing in digital platform: bibliometric and textual analysis
Marketing de contenidos en plataforma digital: análisis bibliométrico y textual
O marketing de conteúdo em plataforma digital: análises bibliométrica e textual
title Content marketing in digital platform: bibliometric and textual analysis
spellingShingle Content marketing in digital platform: bibliometric and textual analysis
Arcanjo, Thamara Serafim
Content marketing
Digital age
Differentiation
Engagement
Confidence.
Marketing de contenidos
Era digital
Diferenciación
Compromiso
Confianza.
Marketing de conteúdo
Era digital
Diferenciação
Engajamento
Confiança.
title_short Content marketing in digital platform: bibliometric and textual analysis
title_full Content marketing in digital platform: bibliometric and textual analysis
title_fullStr Content marketing in digital platform: bibliometric and textual analysis
title_full_unstemmed Content marketing in digital platform: bibliometric and textual analysis
title_sort Content marketing in digital platform: bibliometric and textual analysis
author Arcanjo, Thamara Serafim
author_facet Arcanjo, Thamara Serafim
Souza, Marcio Coutinho de
Franco, Mauro Lúcio
Pompermayer, Raquel de Souza
Costa, Alexandre Sylvio Vieira da
Souza, Artemiza Oliveira
Novais, Anna Flávia Oliveira
author_role author
author2 Souza, Marcio Coutinho de
Franco, Mauro Lúcio
Pompermayer, Raquel de Souza
Costa, Alexandre Sylvio Vieira da
Souza, Artemiza Oliveira
Novais, Anna Flávia Oliveira
author2_role author
author
author
author
author
author
dc.contributor.author.fl_str_mv Arcanjo, Thamara Serafim
Souza, Marcio Coutinho de
Franco, Mauro Lúcio
Pompermayer, Raquel de Souza
Costa, Alexandre Sylvio Vieira da
Souza, Artemiza Oliveira
Novais, Anna Flávia Oliveira
dc.subject.por.fl_str_mv Content marketing
Digital age
Differentiation
Engagement
Confidence.
Marketing de contenidos
Era digital
Diferenciación
Compromiso
Confianza.
Marketing de conteúdo
Era digital
Diferenciação
Engajamento
Confiança.
topic Content marketing
Digital age
Differentiation
Engagement
Confidence.
Marketing de contenidos
Era digital
Diferenciación
Compromiso
Confianza.
Marketing de conteúdo
Era digital
Diferenciação
Engajamento
Confiança.
description This study aimed to map and characterize possible international scientific publications in the Web of Science database that punctually address content marketing on digital platforms. A bibliometric analysis of 92 publications found in the aforementioned database was carried out, together with a textual analysis of the three articles with the highest number of citations. After analyzing the results, it was found that 2018 was the year with the highest number of publications, the United States is the country that published the most on the subject and the three most cited articles are found in Qualis Periodicals A1, A1 and B2.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/8783
10.33448/rsd-v9i10.8783
url https://rsdjournal.org/index.php/rsd/article/view/8783
identifier_str_mv 10.33448/rsd-v9i10.8783
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/8783/7752
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 10; e4159108783
Research, Society and Development; Vol. 9 Núm. 10; e4159108783
Research, Society and Development; v. 9 n. 10; e4159108783
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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