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21

Editorial

by Giraldi, Janaina de Moura Engracia

Published 2018

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22

Editorial

by Giraldi, Janaina de Moura Engracia

Published 2019

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23

EDITORIAL

by Giraldi, Janaina de Moura Engracia

Published 2023

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24

Neuromarketing and its implications for operations management: an experiment with two brands of beer

by Oliveira,Jorge Henrique Caldeira de

Published 2019

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25

Influence of musical styles on customers attitude: experimental evidences in a retail store

by Assis, Gabriela Souza

Published 2012

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26

The influence of store image on customer satisfaction: a case study of a shoe store

by Silva, Tarsis Souza

Published 2010

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27

Country Brand Equity: The Role of Image and Reputation

by Mariutti,Fabiana Gondim

Published 2020

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28

Analysis of the positioning of footwear manufacturers in the Franca region

by Machado Neto, Alfredo José

Published 2008

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29

Competitiveness in tourism: A comparison between Brazil and Switzerland

by Montanari, Maria Gabriela

Published 2013

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30

A theoretical study on country brand and its management

by Montanari, Maria Gabriela

Published 2018

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31

ANÁLISE DA IMAGEM DO BRASIL POR MEIO DO ANHOLT NATION BRANDING INDEX

by Mariutti, Fabiana Gondim

Published 2012

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32

COUNTRY BRAND EQUITY: Avaliação dos componentes do valor do Brasil por estudantes canadenses

by Yamanaka, Gisele Amina

Published 2013

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33

DESENVOLVIMENTO E VALIDAÇÃO DE UMA ESCALA DIRETA PARA MENSURAÇÃO DE ATITUDES RELATIVAS A DESTINOS TURÍSTICOS

by Santos, Glauber Eduardo de Oliveira

Published 2016

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34

An essay on the constructs country image and country-of-origin effect

by Canto-Guina, Fernanda de Tavares

Published 2012

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35

SECTOR BRAND DEVELOPMENT IN BRAZIL: PROSPECTS AND CHALLENGES

by Capellaro, Angélica Ferreira

Published 2015

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36

Analysis of the positioning of footwear manufacturers in the Franca region

by Machado Neto, Alfredo José

Published 2008

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37

Country brand equity: a comparison between the USA and China

by de Queiroz, Lívia

Published 2015

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38

The Influence of the Country of Origin Image on Brand Equity: A Study of Spanish Banks

by Prado, Michel Alves

Published 2015

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39

RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN

by SPINELLI,PAULA BULAMAH

Published 2006

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40

Transaction costs economics and geographical indications: a systematic analysis of the literature

by Meirelles,Franklin de Souza

Published 2023

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