Achieving fame
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista dObra[s] |
Texto Completo: | https://dobras.emnuvens.com.br/dobras/article/view/137 |
Resumo: | This article intents to reflect upon the culture of performance, discussing the anthropology of equality, which, in the contemporary era, gives place to the rising of new heroes questioned by the generalization of the publicity that promises to everyone the possibility to achieve sudden notability. The strategy is able to seduce a huge amount of anonymous that take part in the programs and/or relate to the ones who stand out in the media. Such model is based on a culture of athletic and business style e focuses on fame achievement. Failing in this conquest causes a depressing state with drug and anxiolytic abuse, reclusion and immobility. The dynamics of identity/ difference is moved by the actions of cultural marketing, whose actions will be object of discussing to check if recurring to culture propitiates, effectively, an individual and communitarian involvement. |
id |
ABEPEM-2_6ff42af000445e17a9620dd83bb04639 |
---|---|
oai_identifier_str |
oai:ojs.dobras.emnuvens.com.br:article/137 |
network_acronym_str |
ABEPEM-2 |
network_name_str |
Revista dObra[s] |
repository_id_str |
|
spelling |
Achieving fameCriando famaperformanceconsumptionglobalization.performanceconsumoglobalização.This article intents to reflect upon the culture of performance, discussing the anthropology of equality, which, in the contemporary era, gives place to the rising of new heroes questioned by the generalization of the publicity that promises to everyone the possibility to achieve sudden notability. The strategy is able to seduce a huge amount of anonymous that take part in the programs and/or relate to the ones who stand out in the media. Such model is based on a culture of athletic and business style e focuses on fame achievement. Failing in this conquest causes a depressing state with drug and anxiolytic abuse, reclusion and immobility. The dynamics of identity/ difference is moved by the actions of cultural marketing, whose actions will be object of discussing to check if recurring to culture propitiates, effectively, an individual and communitarian involvement.O artigo pretende refletir sobre a cultura da performance, discutindo paralelamente a antropologia da igualdade que, no contemporâneo, dá lugar ao surgimento de novos heróis interpelados pela generalização da publicidade que promete a todos a possibilidade de atingir uma repentina notabilidade. A estratégia consegue seduzir uma quantidade grande de anônimos que participam dos certames e/ou se identificam com os que se sobressaem por meio dos dispositivos midiáticos. Tal modelo é pautado por uma cultura de estilo atlético e empresarial e tem seu foco na obtenção da fama. O fracasso de tal busca gera frequentemente um paradigma depressivo entre ansiolíticos, drogas, reclusão e imobilidade. A dinâmica da identidade/diferença é dinamizada pelas práticas do marketing cultural cujas ações serão objeto de discussão no sentido de verificar se o recurso à cultura propicia, efetivamente, um envolvimento individual e comunitário.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2013-01-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/13710.26563/dobras.v6i13.137dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 6 n. 13 (2013); 52-582358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/137/136Copyright (c) 2020 Nizia Villaçainfo:eu-repo/semantics/openAccessVillaça, Nizia2017-08-04T20:02:21Zoai:ojs.dobras.emnuvens.com.br:article/137Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:18.014981Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true |
dc.title.none.fl_str_mv |
Achieving fame Criando fama |
title |
Achieving fame |
spellingShingle |
Achieving fame Villaça, Nizia performance consumption globalization. performance consumo globalização. |
title_short |
Achieving fame |
title_full |
Achieving fame |
title_fullStr |
Achieving fame |
title_full_unstemmed |
Achieving fame |
title_sort |
Achieving fame |
author |
Villaça, Nizia |
author_facet |
Villaça, Nizia |
author_role |
author |
dc.contributor.author.fl_str_mv |
Villaça, Nizia |
dc.subject.por.fl_str_mv |
performance consumption globalization. performance consumo globalização. |
topic |
performance consumption globalization. performance consumo globalização. |
description |
This article intents to reflect upon the culture of performance, discussing the anthropology of equality, which, in the contemporary era, gives place to the rising of new heroes questioned by the generalization of the publicity that promises to everyone the possibility to achieve sudden notability. The strategy is able to seduce a huge amount of anonymous that take part in the programs and/or relate to the ones who stand out in the media. Such model is based on a culture of athletic and business style e focuses on fame achievement. Failing in this conquest causes a depressing state with drug and anxiolytic abuse, reclusion and immobility. The dynamics of identity/ difference is moved by the actions of cultural marketing, whose actions will be object of discussing to check if recurring to culture propitiates, effectively, an individual and communitarian involvement. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/137 10.26563/dobras.v6i13.137 |
url |
https://dobras.emnuvens.com.br/dobras/article/view/137 |
identifier_str_mv |
10.26563/dobras.v6i13.137 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/137/136 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Nizia Villaça info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Nizia Villaça |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
dc.source.none.fl_str_mv |
dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 6 n. 13 (2013); 52-58 2358-0003 1982-0313 reponame:Revista dObra[s] instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) instacron:ABEPEM |
instname_str |
Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
instacron_str |
ABEPEM |
institution |
ABEPEM |
reponame_str |
Revista dObra[s] |
collection |
Revista dObra[s] |
repository.name.fl_str_mv |
Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
repository.mail.fl_str_mv |
dobras.abepem@gmail.com |
_version_ |
1797054039766073344 |