LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista dObra[s] |
Texto Completo: | https://dobras.emnuvens.com.br/dobras/article/view/1569 |
Resumo: | This work presents an analysis based on the capsule collection developed by the luxury brand Louboutin, “LouBhoutan” (2020), which brings the culture and art of Bhutan as inspiration for the designs, a country that has aroused Christian Louboutin’s curiosity since he was 18 years old, and which was visited by him for the first time in 2012. This paper will try not only to present a more concrete and realistic view of Bhutan, a country still little known in the West, but also how this collection works and brings an imagined and romanticized identity of the country, also emphasizing its inaccessibility through the luxury market in which Louboutin’s desired red-soled shoes are inserted. From this point on, we will discuss orientalism in this production and the pricing of an Asian identity, based on a select consumption, which still recognize this country for its mythical and symbolic construction, the result of geographical and cultural isolation, making us wonder if we can develop an interest in rediscovering countries in Asia which has received little attention, without getting lost in preconceptions created by the West. |
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LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury productColeção-cápsula LouBhoutan: o tradicionalismo butanês e o produto de luxo ocidentalButãoLouboutinLuxoOrientalismoÁsiaBhutanLouboutinLuxOrientalismAsiaThis work presents an analysis based on the capsule collection developed by the luxury brand Louboutin, “LouBhoutan” (2020), which brings the culture and art of Bhutan as inspiration for the designs, a country that has aroused Christian Louboutin’s curiosity since he was 18 years old, and which was visited by him for the first time in 2012. This paper will try not only to present a more concrete and realistic view of Bhutan, a country still little known in the West, but also how this collection works and brings an imagined and romanticized identity of the country, also emphasizing its inaccessibility through the luxury market in which Louboutin’s desired red-soled shoes are inserted. From this point on, we will discuss orientalism in this production and the pricing of an Asian identity, based on a select consumption, which still recognize this country for its mythical and symbolic construction, the result of geographical and cultural isolation, making us wonder if we can develop an interest in rediscovering countries in Asia which has received little attention, without getting lost in preconceptions created by the West.Este trabalho apresenta uma análise em processo da coleção-cápsula desenvolvida pela marca de luxo Louboutin, “LouBhoutan” (2020), que traz como inspiração os designs, a cultura e a arte do Butão, país que atiça a curiosidade de Christian Louboutin desde seus 18 anos e que foi visitado por ele pela primeira vez em 2012. Tentar-se-á não apenas apresentar uma visão mais concreta e realista do Butão, um país ainda pouco conhecido no Ocidente, mas também como essa coleção trabalha e traz uma identidade imaginada e romantizada do país, ressaltando ainda sua inacessibilidade através do mercado de luxo em que se inserem os desejados sapatos de sola vermelha de Louboutin. A partir deste ponto, discutiremos o conceito de orientalismo nesta produção e demonstraremos a precificação de uma identidade asiática, a partir de um consumo seleto, que reconhece este país por sua construção mítica e simbólica, resultado de um isolamento geográfico e cultural, e que nos faz pensar em como podemos redescobrir países pouco comentados da Ásia, sem nos perder em preconceitos criados pelo Ocidente.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/156910.26563/dobras.i38.1569dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 38 (2023); 137-1572358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1569/809Copyright (c) 2023 Mariana Seminati Pacheco, Gil Vicente Nagai Lourençãohttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessSeminati Pacheco, MarianaNagai Lourenção, Gil Vicente2023-11-20T20:20:37Zoai:ojs.dobras.emnuvens.com.br:article/1569Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-11-20T20:20:37Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false |
dc.title.none.fl_str_mv |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product Coleção-cápsula LouBhoutan: o tradicionalismo butanês e o produto de luxo ocidental |
title |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
spellingShingle |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product Seminati Pacheco, Mariana Butão Louboutin Luxo Orientalismo Ásia Bhutan Louboutin Lux Orientalism Asia |
title_short |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
title_full |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
title_fullStr |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
title_full_unstemmed |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
title_sort |
LouBhoutan Capsule Collection: Bhutanese traditionalism and the western luxury product |
author |
Seminati Pacheco, Mariana |
author_facet |
Seminati Pacheco, Mariana Nagai Lourenção, Gil Vicente |
author_role |
author |
author2 |
Nagai Lourenção, Gil Vicente |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Seminati Pacheco, Mariana Nagai Lourenção, Gil Vicente |
dc.subject.por.fl_str_mv |
Butão Louboutin Luxo Orientalismo Ásia Bhutan Louboutin Lux Orientalism Asia |
topic |
Butão Louboutin Luxo Orientalismo Ásia Bhutan Louboutin Lux Orientalism Asia |
description |
This work presents an analysis based on the capsule collection developed by the luxury brand Louboutin, “LouBhoutan” (2020), which brings the culture and art of Bhutan as inspiration for the designs, a country that has aroused Christian Louboutin’s curiosity since he was 18 years old, and which was visited by him for the first time in 2012. This paper will try not only to present a more concrete and realistic view of Bhutan, a country still little known in the West, but also how this collection works and brings an imagined and romanticized identity of the country, also emphasizing its inaccessibility through the luxury market in which Louboutin’s desired red-soled shoes are inserted. From this point on, we will discuss orientalism in this production and the pricing of an Asian identity, based on a select consumption, which still recognize this country for its mythical and symbolic construction, the result of geographical and cultural isolation, making us wonder if we can develop an interest in rediscovering countries in Asia which has received little attention, without getting lost in preconceptions created by the West. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/1569 10.26563/dobras.i38.1569 |
url |
https://dobras.emnuvens.com.br/dobras/article/view/1569 |
identifier_str_mv |
10.26563/dobras.i38.1569 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/1569/809 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Mariana Seminati Pacheco, Gil Vicente Nagai Lourenção https://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Mariana Seminati Pacheco, Gil Vicente Nagai Lourenção https://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
dc.source.none.fl_str_mv |
dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 38 (2023); 137-157 2358-0003 1982-0313 reponame:Revista dObra[s] instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) instacron:ABEPEM |
instname_str |
Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
instacron_str |
ABEPEM |
institution |
ABEPEM |
reponame_str |
Revista dObra[s] |
collection |
Revista dObra[s] |
repository.name.fl_str_mv |
Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
repository.mail.fl_str_mv |
dobras.abepem@gmail.com |
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1797054038960766976 |