Women’s consumption relations with luxury handbags

• Autor(a) principal: Moraes, Rosana Dias Guedes de
• Data de Publicação: 2023
• Outros Autores: Celano Teixeira, Ana Christina
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Diálogo com a Economia Criativa
• Texto Completo: https://dialogo.espm.br/revistadcec-rj/article/view/451
• topic: Luxo; Bolsas de luxo; Consumo; Marcas de luxo; Comportamento do consumidor

This exploratory study investigated the consumption relations of high-income Brazilian women with genuine handbags from international luxury brands. Inspired by the Itinerary Method, in-depth interviews were conducted with the owners of these objects, addressing the purchase, use, and disposal stages. The analysis of these reports was conducted based on the five main mo-tivations pointed out by the literature for the consumption of luxury items — perceived quality, perceived uniqueness, perceived conspicuity, perceived hedonism, and perceived self-expression. The results show the presence of these personal and nonpersonal factors in the respondents’ views on the concept of luxury and on the brands in this category and in the various stages of their relations to these objects.