Miss Brasil Gay Juiz de Fora: ethnic costumes and their imagined women from 2017 to 2019

• Autor(a) principal: Junior, Paulo de Oliveira Rodrigues
• Data de Publicação: 2021
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista dObra[s]
• Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1315
• topic: Miss Brazil Gay; Homosexuality; Ethnic costumes; Miss Brasil Gay; Homossexualidade; Traje típico

Miss Brasil Gay is a beauty contest that elects the most gorgeous female illusionist in the country since 1977, in Juiz de Fora. The event is divided into two main phases and this article seeks to understand the “ethnic costume” stage, representing the cultural aspects of Brazilian states by the misses. Outlining the analyzes between the years 2017 to 2019, we conducted a survey of the videos, photographs and reports referring to Miss Brasil Gay that circulated on the official platforms of the event, and also in the electronic newspaper “Acessa”. We explored the material from the theories of gender with a bibliography related to typical costume, costumes and fantasy. Based on what was showed on the catwalk, we classified “ethnic costumes” into three main categories (costume design, fantasy clothing and ethnic/national costumes), understanding that at the competition, regional identities it is not always firsthand shown, it is indeed focused in the construction of an exuberant woman. Then, we also observe the role of stylists within Miss Brasil Gay, since their imaginary and know-how often defines what will be presented by the misses, plotting imagery narratives that moves through both traditional characteristics and images of a globalized woman.