Consumption of fashion brands: functional and symbolic aspects

Detalhes bibliográficos
Autor(a) principal: Miranda, Ana Paula de
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/406
Resumo: This research has the objective to present the aspects looked for the consumers of fashion brands. The following results were identified: Search of result – functional brands; Search for the seduction – brands show off; Search for look – hype brands; Search for the freedom – independent brands; Search for the authorship – individual brands; Search for the newness – modern brands; Search for the individuality – arrogant brands; Search for the security – maternal brands; Search for prestige – compiscous brand. Functional aspects is basic condition for the consumption, separate resulted the symbolic aspects starts to be differentiations.
id ABEPEM-2_c49c8a60129cc9fcdc3302adededd4bc
oai_identifier_str oai:ojs.dobras.emnuvens.com.br:article/406
network_acronym_str ABEPEM-2
network_name_str Revista dObra[s]
repository_id_str
spelling Consumption of fashion brands: functional and symbolic aspectsConsumo de marcas de moda: aspectos funcionais e simbólicosfashionconsumptionbrands.modaconsumomarcas.This research has the objective to present the aspects looked for the consumers of fashion brands. The following results were identified: Search of result – functional brands; Search for the seduction – brands show off; Search for look – hype brands; Search for the freedom – independent brands; Search for the authorship – individual brands; Search for the newness – modern brands; Search for the individuality – arrogant brands; Search for the security – maternal brands; Search for prestige – compiscous brand. Functional aspects is basic condition for the consumption, separate resulted the symbolic aspects starts to be differentiations.Esta pesquisa tem o objetivo de apresentar os aspectos procurados pelas consumidoras de marcas de moda. Os resultados encontrados em ordem de importância foram: Busca de resultado – marcas funcionais; Busca pela sedução – marcas “peruas”; Busca pelo look – marcas “estilosas”; Busca pela liberdade – marcas independentes; Busca pela autoria – marcas individualizadoras; Busca pela novidade – marcas modernas; Busca pela individualidade – marcas “metidas”; Busca pela segurança – marcas maternais; Busca pelo prestígio – marcas suntuárias. O de maior grau de significância é o funcional, ou seja, cumprir com os aspectos funcionais é condição básica para o consumo; os aspectos simbólicos passam a ser os diferenciadores.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2007-02-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/40610.26563/dobras.v1i1.406dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 1 n. 1 (2007); 82-892358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/406/403Copyright (c) 2020 Ana Paula de Mirandainfo:eu-repo/semantics/openAccessMiranda, Ana Paula de2017-08-04T20:02:22Zoai:ojs.dobras.emnuvens.com.br:article/406Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:31.354755Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv Consumption of fashion brands: functional and symbolic aspects
Consumo de marcas de moda: aspectos funcionais e simbólicos
title Consumption of fashion brands: functional and symbolic aspects
spellingShingle Consumption of fashion brands: functional and symbolic aspects
Miranda, Ana Paula de
fashion
consumption
brands.
moda
consumo
marcas.
title_short Consumption of fashion brands: functional and symbolic aspects
title_full Consumption of fashion brands: functional and symbolic aspects
title_fullStr Consumption of fashion brands: functional and symbolic aspects
title_full_unstemmed Consumption of fashion brands: functional and symbolic aspects
title_sort Consumption of fashion brands: functional and symbolic aspects
author Miranda, Ana Paula de
author_facet Miranda, Ana Paula de
author_role author
dc.contributor.author.fl_str_mv Miranda, Ana Paula de
dc.subject.por.fl_str_mv fashion
consumption
brands.
moda
consumo
marcas.
topic fashion
consumption
brands.
moda
consumo
marcas.
description This research has the objective to present the aspects looked for the consumers of fashion brands. The following results were identified: Search of result – functional brands; Search for the seduction – brands show off; Search for look – hype brands; Search for the freedom – independent brands; Search for the authorship – individual brands; Search for the newness – modern brands; Search for the individuality – arrogant brands; Search for the security – maternal brands; Search for prestige – compiscous brand. Functional aspects is basic condition for the consumption, separate resulted the symbolic aspects starts to be differentiations.
publishDate 2007
dc.date.none.fl_str_mv 2007-02-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/406
10.26563/dobras.v1i1.406
url https://dobras.emnuvens.com.br/dobras/article/view/406
identifier_str_mv 10.26563/dobras.v1i1.406
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/406/403
dc.rights.driver.fl_str_mv Copyright (c) 2020 Ana Paula de Miranda
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Ana Paula de Miranda
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 1 n. 1 (2007); 82-89
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
_version_ 1797054040630099968

Registros relacionados