Fashion consumption in the pandemic: unintended consumer deceleration

Detalhes bibliográficos
Autor(a) principal: Diniz Fernandes, Solange
Data de Publicação: 2023
Outros Autores: Torres Quintão, Ronan
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1558
Resumo: This study aims to answer how unintentional consumer slowdown affects fashion consumption. Studies related to fashion and temporal disconnections experienced by consumers are considered as a theoretical basis. Phenomenological interviews were carried out with women who had their consumption practices modified as a result of the pandemic, and hermeneutic analysis was applied to the data. As a result, impacts on consumption resulting from the deceleration were found, which are related to the environments accessed, with the reduction of socializations, and with the discomfort with body changes that occurred during social isolation. The work makes theoretical contributions to the phenomenon of deceleration, showing elements that compose it, and bringing useful information to support managerial decisions in periods of deceleration by showing how women have been related to the consumption of clothes in the period.
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spelling Fashion consumption in the pandemic: unintended consumer decelerationConsumo de moda na pandemia: desaceleração não intencional do consumidorUnintended decelerationFashionCOVID-19Restrictive situationManagement decisionsDesaceleração não intencionalModaCOVID-19Restrição de consumoThis study aims to answer how unintentional consumer slowdown affects fashion consumption. Studies related to fashion and temporal disconnections experienced by consumers are considered as a theoretical basis. Phenomenological interviews were carried out with women who had their consumption practices modified as a result of the pandemic, and hermeneutic analysis was applied to the data. As a result, impacts on consumption resulting from the deceleration were found, which are related to the environments accessed, with the reduction of socializations, and with the discomfort with body changes that occurred during social isolation. The work makes theoretical contributions to the phenomenon of deceleration, showing elements that compose it, and bringing useful information to support managerial decisions in periods of deceleration by showing how women have been related to the consumption of clothes in the period.Este estudo visa responder como a desaceleração não intencional do consumidor afeta o consumo da moda. São considerados como base teórica estudos sobre moda e pesquisas que abordam desconexões temporais experimentadas por consumidores. Foram realizadas entrevistas fenomenológicas com mulheres que tiveram suas práticas de consumo modificadas em função da pandemia, e foi aplicada a análise hermenêutica sobre os dados. Foram encontrados impactos no consumo resultantes da desaceleração relacionados com os ambientes acessados, com a redução das socializações, e desconforto com modificações do corpo ocorridas durante o isolamento social. O trabalho apresenta contribuições teóricas para o fenômeno da desaceleração mostrando elementos que o compõem, e trazendo informações úteis para embasar decisões gerenciais em períodos de desaceleração ao apontar como as mulheres têm se relacionado com o consumo de roupas no período.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/1558dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 49-672358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1558/788Copyright (c) 2023 Solange Diniz Fernandes, Ronan Torres Quintãohttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessDiniz Fernandes, SolangeTorres Quintão, Ronan2023-03-24T19:46:04Zoai:ojs.dobras.emnuvens.com.br:article/1558Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-03-24T19:46:04Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false
dc.title.none.fl_str_mv Fashion consumption in the pandemic: unintended consumer deceleration
Consumo de moda na pandemia: desaceleração não intencional do consumidor
title Fashion consumption in the pandemic: unintended consumer deceleration
spellingShingle Fashion consumption in the pandemic: unintended consumer deceleration
Diniz Fernandes, Solange
Unintended deceleration
Fashion
COVID-19
Restrictive situation
Management decisions
Desaceleração não intencional
Moda
COVID-19
Restrição de consumo
title_short Fashion consumption in the pandemic: unintended consumer deceleration
title_full Fashion consumption in the pandemic: unintended consumer deceleration
title_fullStr Fashion consumption in the pandemic: unintended consumer deceleration
title_full_unstemmed Fashion consumption in the pandemic: unintended consumer deceleration
title_sort Fashion consumption in the pandemic: unintended consumer deceleration
author Diniz Fernandes, Solange
author_facet Diniz Fernandes, Solange
Torres Quintão, Ronan
author_role author
author2 Torres Quintão, Ronan
author2_role author
dc.contributor.author.fl_str_mv Diniz Fernandes, Solange
Torres Quintão, Ronan
dc.subject.por.fl_str_mv Unintended deceleration
Fashion
COVID-19
Restrictive situation
Management decisions
Desaceleração não intencional
Moda
COVID-19
Restrição de consumo
topic Unintended deceleration
Fashion
COVID-19
Restrictive situation
Management decisions
Desaceleração não intencional
Moda
COVID-19
Restrição de consumo
description This study aims to answer how unintentional consumer slowdown affects fashion consumption. Studies related to fashion and temporal disconnections experienced by consumers are considered as a theoretical basis. Phenomenological interviews were carried out with women who had their consumption practices modified as a result of the pandemic, and hermeneutic analysis was applied to the data. As a result, impacts on consumption resulting from the deceleration were found, which are related to the environments accessed, with the reduction of socializations, and with the discomfort with body changes that occurred during social isolation. The work makes theoretical contributions to the phenomenon of deceleration, showing elements that compose it, and bringing useful information to support managerial decisions in periods of deceleration by showing how women have been related to the consumption of clothes in the period.
publishDate 2023
dc.date.none.fl_str_mv 2023-03-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1558
url https://dobras.emnuvens.com.br/dobras/article/view/1558
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1558/788
dc.rights.driver.fl_str_mv Copyright (c) 2023 Solange Diniz Fernandes, Ronan Torres Quintão
https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Solange Diniz Fernandes, Ronan Torres Quintão
https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 49-67
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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