Nerd fashion: consumption of heroes and villains, trend or passion?

Detalhes bibliográficos
Autor(a) principal: Correa, Marcus Dickson Oliveira
Data de Publicação: 2019
Outros Autores: Castro, Milena
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/931
Resumo: The objective of this essay is to analyze the consumer culture of nerd fashion, a fashion market maked by prints for clothing based on comics, heroes, villains, games, movies and animations. Starting from the diferente concepts of fast fashion, we draw an instigating and creative scenario involving different generations of people with styles oriented towards a feeling of belonging, which connects each other through a universe proposing symbolic representations of simple things of urban everyday life. This research revolves around what Michel Maffesoli (1988) names as “time of the tribes”, which composes a new process of massification in which historical subjects find themselves in search of connections of affectivity and common interests with each other.
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spelling Nerd fashion: consumption of heroes and villains, trend or passion?Nerd fashion: consumo de heróis e vilões, tendência ou paixão?Fast fashion. Emotional tribe. Nerd-geek consumption. Fashion. Communication.Fast fashion. Tribos emocionais. Consumo nerd-geek. Moda. Comunicação.The objective of this essay is to analyze the consumer culture of nerd fashion, a fashion market maked by prints for clothing based on comics, heroes, villains, games, movies and animations. Starting from the diferente concepts of fast fashion, we draw an instigating and creative scenario involving different generations of people with styles oriented towards a feeling of belonging, which connects each other through a universe proposing symbolic representations of simple things of urban everyday life. This research revolves around what Michel Maffesoli (1988) names as “time of the tribes”, which composes a new process of massification in which historical subjects find themselves in search of connections of affectivity and common interests with each other.Este artigo pretende analisar a cultura de consumo nerd fashion, mercado de moda pautada em estampas de vestuário baseadas em HQs, heróis, vilões, games, filmes e animações. Partindo das concepções de fast fashion traçamos um cenário instigante e criativo que envolve gerações diferentes de pessoas com estilos voltados para um sentimento de copertencimento que conecta umas às outras a partir de um universo que propõe representações simbólicas de coisas simples do cotidiano urbano. Esta investigação gira em torno do que Michel Maffesoli (1998) chama de “época das tribos”, que compõe um novo processo de massificação no qual os sujeitos históricos se arranjam na busca de conexões de afetividade e interesse comum com o outro.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2019-08-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/93110.26563/dobras.v12i26.931dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 12 n. 26 (2019); 167-1822358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/931/576Copyright (c) 2020 Marcus Dickson Oliveira Correa, Milena Castroinfo:eu-repo/semantics/openAccessCorrea, Marcus Dickson OliveiraCastro, Milena2020-04-24T18:30:39Zoai:ojs.dobras.emnuvens.com.br:article/931Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:39.736152Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv Nerd fashion: consumption of heroes and villains, trend or passion?
Nerd fashion: consumo de heróis e vilões, tendência ou paixão?
title Nerd fashion: consumption of heroes and villains, trend or passion?
spellingShingle Nerd fashion: consumption of heroes and villains, trend or passion?
Correa, Marcus Dickson Oliveira
Fast fashion. Emotional tribe. Nerd-geek consumption. Fashion. Communication.
Fast fashion. Tribos emocionais. Consumo nerd-geek. Moda. Comunicação.
title_short Nerd fashion: consumption of heroes and villains, trend or passion?
title_full Nerd fashion: consumption of heroes and villains, trend or passion?
title_fullStr Nerd fashion: consumption of heroes and villains, trend or passion?
title_full_unstemmed Nerd fashion: consumption of heroes and villains, trend or passion?
title_sort Nerd fashion: consumption of heroes and villains, trend or passion?
author Correa, Marcus Dickson Oliveira
author_facet Correa, Marcus Dickson Oliveira
Castro, Milena
author_role author
author2 Castro, Milena
author2_role author
dc.contributor.author.fl_str_mv Correa, Marcus Dickson Oliveira
Castro, Milena
dc.subject.por.fl_str_mv Fast fashion. Emotional tribe. Nerd-geek consumption. Fashion. Communication.
Fast fashion. Tribos emocionais. Consumo nerd-geek. Moda. Comunicação.
topic Fast fashion. Emotional tribe. Nerd-geek consumption. Fashion. Communication.
Fast fashion. Tribos emocionais. Consumo nerd-geek. Moda. Comunicação.
description The objective of this essay is to analyze the consumer culture of nerd fashion, a fashion market maked by prints for clothing based on comics, heroes, villains, games, movies and animations. Starting from the diferente concepts of fast fashion, we draw an instigating and creative scenario involving different generations of people with styles oriented towards a feeling of belonging, which connects each other through a universe proposing symbolic representations of simple things of urban everyday life. This research revolves around what Michel Maffesoli (1988) names as “time of the tribes”, which composes a new process of massification in which historical subjects find themselves in search of connections of affectivity and common interests with each other.
publishDate 2019
dc.date.none.fl_str_mv 2019-08-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/931
10.26563/dobras.v12i26.931
url https://dobras.emnuvens.com.br/dobras/article/view/931
identifier_str_mv 10.26563/dobras.v12i26.931
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/931/576
dc.rights.driver.fl_str_mv Copyright (c) 2020 Marcus Dickson Oliveira Correa, Milena Castro
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Marcus Dickson Oliveira Correa, Milena Castro
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 12 n. 26 (2019); 167-182
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
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instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
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repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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