A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Produção Online |
Texto Completo: | https://www.producaoonline.org.br/rpo/article/view/102 |
Resumo: | Current competitive environments lead companies to choose one core competence and to develop partnerships to take advantage of market opportunities. This type of association becomes more and more dynamic as product cycles shrink. This paper proposes to extend the Group Technology methods to the development of business partnerships. The first step is to consider the similarity among activities necessary to the product manufacturing, and to generate a dendrogram to help managers define the product assembly configuration. The second step is to suggest the use of Euclidian distance between the candidate company and the ideal company as a tool for the choice of partnership, taking as a standard the similarity between the two companies in the actions developed to achieve competitiveness. An application of the suggested methodology shows its usefulness and underscores the promising results of the utilization of today’s vast experience in the definition of manufacturing cells for the choice of companies for partnership, so as to build a production system involving several companies. Key-words: Business partnerships. Manufacturing systems. Modular assembly. Theory of similarity. Competitive strategy. |
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A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENTMETODOLOGIA PARA CONSTITUIÇÃO DE PARCERIA ENTRE EMPRESASCurrent competitive environments lead companies to choose one core competence and to develop partnerships to take advantage of market opportunities. This type of association becomes more and more dynamic as product cycles shrink. This paper proposes to extend the Group Technology methods to the development of business partnerships. The first step is to consider the similarity among activities necessary to the product manufacturing, and to generate a dendrogram to help managers define the product assembly configuration. The second step is to suggest the use of Euclidian distance between the candidate company and the ideal company as a tool for the choice of partnership, taking as a standard the similarity between the two companies in the actions developed to achieve competitiveness. An application of the suggested methodology shows its usefulness and underscores the promising results of the utilization of today’s vast experience in the definition of manufacturing cells for the choice of companies for partnership, so as to build a production system involving several companies. Key-words: Business partnerships. Manufacturing systems. Modular assembly. Theory of similarity. Competitive strategy.O ambiente competitivo atual leva as empresas a optarem por uma competência central e por se associarem, em parceria, a outras empresas para aproveitar uma oportunidade de mercado. Essa associação torna-se cada vez mais dinâmica à medida que o ciclo do produto se encurta. Este artigo propõe a expansão dos métodos de Tecnologia de Grupo às aplicações que tratam do projeto de parceria entre empresas. Considera, numa primeira fase, a similaridade entre as atividades necessárias à execução de um produto e gera um dendrograma que auxilia o gestor definir a configuração da montagem do produto, e, numa segunda fase, sugere a utilização da distância Euclidiana entre a empresa candidata e a empresa ideal como elemento de escolha de parceira, tendo como critério quanto uma empresa é semelhante à outra nas ações que desenvolve para a competitividade. Uma aplicação mostra a utilidade da metodologia sugerida. Os resultados mostram ser promissora a utilização da grande experiência hoje existente na definição de células de manufatura para a escolha das empresas que venham a compor uma parceira em um sistema de produção multiempresas. Palavras-chave: Parceria entre empresas. Sistemas de manufatura. Consórcio modular. Teoria de similaridade. Estratégia competitiva.Associação Brasileira de Engenharia de Produção2007-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfaudio/mpeghttps://www.producaoonline.org.br/rpo/article/view/10210.14488/1676-1901.v7i1.102Revista Produção Online; Vol. 7 No. 1 (2007)Revista Produção Online; v. 7 n. 1 (2007)1676-1901reponame:Revista Produção Onlineinstname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROporhttps://www.producaoonline.org.br/rpo/article/view/102/119https://www.producaoonline.org.br/rpo/article/view/102/120Copyright (c) 2014 Revista Produção Onlineinfo:eu-repo/semantics/openAccessde Carvalho, Marcius Fabius HenriquesRodrigues, Elder de OliveiraContador, José Celso2021-10-14T22:02:57Zoai:ojs.emnuvens.com.br:article/102Revistahttp://producaoonline.org.br/rpoPUBhttps://www.producaoonline.org.br/rpo/oai||producaoonline@gmail.com1676-19011676-1901opendoar:2021-10-14T22:02:57Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)false |
dc.title.none.fl_str_mv |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT METODOLOGIA PARA CONSTITUIÇÃO DE PARCERIA ENTRE EMPRESAS |
title |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
spellingShingle |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT de Carvalho, Marcius Fabius Henriques |
title_short |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
title_full |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
title_fullStr |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
title_full_unstemmed |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
title_sort |
A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT |
author |
de Carvalho, Marcius Fabius Henriques |
author_facet |
de Carvalho, Marcius Fabius Henriques Rodrigues, Elder de Oliveira Contador, José Celso |
author_role |
author |
author2 |
Rodrigues, Elder de Oliveira Contador, José Celso |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
de Carvalho, Marcius Fabius Henriques Rodrigues, Elder de Oliveira Contador, José Celso |
description |
Current competitive environments lead companies to choose one core competence and to develop partnerships to take advantage of market opportunities. This type of association becomes more and more dynamic as product cycles shrink. This paper proposes to extend the Group Technology methods to the development of business partnerships. The first step is to consider the similarity among activities necessary to the product manufacturing, and to generate a dendrogram to help managers define the product assembly configuration. The second step is to suggest the use of Euclidian distance between the candidate company and the ideal company as a tool for the choice of partnership, taking as a standard the similarity between the two companies in the actions developed to achieve competitiveness. An application of the suggested methodology shows its usefulness and underscores the promising results of the utilization of today’s vast experience in the definition of manufacturing cells for the choice of companies for partnership, so as to build a production system involving several companies. Key-words: Business partnerships. Manufacturing systems. Modular assembly. Theory of similarity. Competitive strategy. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-10-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/102 10.14488/1676-1901.v7i1.102 |
url |
https://www.producaoonline.org.br/rpo/article/view/102 |
identifier_str_mv |
10.14488/1676-1901.v7i1.102 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/102/119 https://www.producaoonline.org.br/rpo/article/view/102/120 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Revista Produção Online info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Revista Produção Online |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf audio/mpeg |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
dc.source.none.fl_str_mv |
Revista Produção Online; Vol. 7 No. 1 (2007) Revista Produção Online; v. 7 n. 1 (2007) 1676-1901 reponame:Revista Produção Online instname:Associação Brasileira de Engenharia de Produção (ABEPRO) instacron:ABEPRO |
instname_str |
Associação Brasileira de Engenharia de Produção (ABEPRO) |
instacron_str |
ABEPRO |
institution |
ABEPRO |
reponame_str |
Revista Produção Online |
collection |
Revista Produção Online |
repository.name.fl_str_mv |
Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO) |
repository.mail.fl_str_mv |
||producaoonline@gmail.com |
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1761536946785484800 |