A case study about the transformation of a traditional carrier in a logistic provider

Detalhes bibliográficos
Autor(a) principal: Milan, Gabriel Sperandio
Data de Publicação: 2013
Outros Autores: Craco, Tânia, De Toni, Deonir, Costa, Carlos Alberto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Produção Online
Texto Completo: https://www.producaoonline.org.br/rpo/article/view/1439
Resumo: Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors.
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spelling A case study about the transformation of a traditional carrier in a logistic providerUm estudo de caso sobre a transformação de uma transportadora tradicional em um operador logísticoLogistics. Logistic Operator. Strategy. Customer Service. Competitiveness.Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade.Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors.A terceirização das atividades logísticas se tornou uma prática comum dentro das estratégias das empresas. Desta forma, o uso da prestação de serviços especializados por meio de operadores logísticos vem surgindo como uma forma para aumentar a competitividade das empresas. Visando atender a um mercado em expansão e agregar valor ao seu negócio, muitas transportadoras tem se transformado em operadores logísticos. Sendo assim, este artigo apresenta uma análise sobre a organização, adaptação e evolução da transformação de uma transportadora de cargas tradicional em um operador logístico. A metodologia de pesquisa utilizada foi qualitativo-exploratória, implementada por meio de um estudo de caso único. Para a coleta de dados, foram realizadas entrevistas individuais em profundidade, com uma abordagem semi-estruturada. Além disso, foram utilizados dados provenientes da observação direta e de pesquisa documental. Para a elaboração dos resultados foi aplicada a técnica de análise de conteúdo. A empresa, ao agregar serviços, procurando relacionamentos de longo prazo com seus clientes, aumentou sua competitividade. Tal mudança oportunizou vantagens como a otimização dos recursos disponíveis e a melhoria na qualidade dos serviços prestados. A transformação da empresa em um operador logístico repercutiu em maior credibilidade e ampliação do seu mix de serviços, resultando no aumento de seu faturamento e lucratividade e em um diferencial perante a concorrência.Associação Brasileira de Engenharia de Produção2013-11-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfaudio/mpeghttps://www.producaoonline.org.br/rpo/article/view/143910.14488/1676-1901.v13i4.1439Revista Produção Online; Vol. 13 No. 4 (2013); 1466-1492Revista Produção Online; v. 13 n. 4 (2013); 1466-14921676-1901reponame:Revista Produção Onlineinstname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROporhttps://www.producaoonline.org.br/rpo/article/view/1439/1088https://www.producaoonline.org.br/rpo/article/view/1439/1089Copyright (c) 2014 Revista Produção Onlineinfo:eu-repo/semantics/openAccessMilan, Gabriel SperandioCraco, TâniaDe Toni, DeonirCosta, Carlos Alberto2015-11-11T17:25:40Zoai:ojs.emnuvens.com.br:article/1439Revistahttp://producaoonline.org.br/rpoPUBhttps://www.producaoonline.org.br/rpo/oai||producaoonline@gmail.com1676-19011676-1901opendoar:2015-11-11T17:25:40Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)false
dc.title.none.fl_str_mv A case study about the transformation of a traditional carrier in a logistic provider
Um estudo de caso sobre a transformação de uma transportadora tradicional em um operador logístico
title A case study about the transformation of a traditional carrier in a logistic provider
spellingShingle A case study about the transformation of a traditional carrier in a logistic provider
Milan, Gabriel Sperandio
Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness.
Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade.
title_short A case study about the transformation of a traditional carrier in a logistic provider
title_full A case study about the transformation of a traditional carrier in a logistic provider
title_fullStr A case study about the transformation of a traditional carrier in a logistic provider
title_full_unstemmed A case study about the transformation of a traditional carrier in a logistic provider
title_sort A case study about the transformation of a traditional carrier in a logistic provider
author Milan, Gabriel Sperandio
author_facet Milan, Gabriel Sperandio
Craco, Tânia
De Toni, Deonir
Costa, Carlos Alberto
author_role author
author2 Craco, Tânia
De Toni, Deonir
Costa, Carlos Alberto
author2_role author
author
author
dc.contributor.author.fl_str_mv Milan, Gabriel Sperandio
Craco, Tânia
De Toni, Deonir
Costa, Carlos Alberto
dc.subject.por.fl_str_mv Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness.
Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade.
topic Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness.
Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade.
description Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors.
publishDate 2013
dc.date.none.fl_str_mv 2013-11-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://www.producaoonline.org.br/rpo/article/view/1439
10.14488/1676-1901.v13i4.1439
url https://www.producaoonline.org.br/rpo/article/view/1439
identifier_str_mv 10.14488/1676-1901.v13i4.1439
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.producaoonline.org.br/rpo/article/view/1439/1088
https://www.producaoonline.org.br/rpo/article/view/1439/1089
dc.rights.driver.fl_str_mv Copyright (c) 2014 Revista Produção Online
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Revista Produção Online
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
audio/mpeg
dc.publisher.none.fl_str_mv Associação Brasileira de Engenharia de Produção
publisher.none.fl_str_mv Associação Brasileira de Engenharia de Produção
dc.source.none.fl_str_mv Revista Produção Online; Vol. 13 No. 4 (2013); 1466-1492
Revista Produção Online; v. 13 n. 4 (2013); 1466-1492
1676-1901
reponame:Revista Produção Online
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