A case study about the transformation of a traditional carrier in a logistic provider
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Produção Online |
Texto Completo: | https://www.producaoonline.org.br/rpo/article/view/1439 |
Resumo: | Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors. |
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A case study about the transformation of a traditional carrier in a logistic providerUm estudo de caso sobre a transformação de uma transportadora tradicional em um operador logísticoLogistics. Logistic Operator. Strategy. Customer Service. Competitiveness.Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade.Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors.A terceirização das atividades logísticas se tornou uma prática comum dentro das estratégias das empresas. Desta forma, o uso da prestação de serviços especializados por meio de operadores logísticos vem surgindo como uma forma para aumentar a competitividade das empresas. Visando atender a um mercado em expansão e agregar valor ao seu negócio, muitas transportadoras tem se transformado em operadores logísticos. Sendo assim, este artigo apresenta uma análise sobre a organização, adaptação e evolução da transformação de uma transportadora de cargas tradicional em um operador logístico. A metodologia de pesquisa utilizada foi qualitativo-exploratória, implementada por meio de um estudo de caso único. Para a coleta de dados, foram realizadas entrevistas individuais em profundidade, com uma abordagem semi-estruturada. Além disso, foram utilizados dados provenientes da observação direta e de pesquisa documental. Para a elaboração dos resultados foi aplicada a técnica de análise de conteúdo. A empresa, ao agregar serviços, procurando relacionamentos de longo prazo com seus clientes, aumentou sua competitividade. Tal mudança oportunizou vantagens como a otimização dos recursos disponíveis e a melhoria na qualidade dos serviços prestados. A transformação da empresa em um operador logístico repercutiu em maior credibilidade e ampliação do seu mix de serviços, resultando no aumento de seu faturamento e lucratividade e em um diferencial perante a concorrência.Associação Brasileira de Engenharia de Produção2013-11-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfaudio/mpeghttps://www.producaoonline.org.br/rpo/article/view/143910.14488/1676-1901.v13i4.1439Revista Produção Online; Vol. 13 No. 4 (2013); 1466-1492Revista Produção Online; v. 13 n. 4 (2013); 1466-14921676-1901reponame:Revista Produção Onlineinstname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROporhttps://www.producaoonline.org.br/rpo/article/view/1439/1088https://www.producaoonline.org.br/rpo/article/view/1439/1089Copyright (c) 2014 Revista Produção Onlineinfo:eu-repo/semantics/openAccessMilan, Gabriel SperandioCraco, TâniaDe Toni, DeonirCosta, Carlos Alberto2015-11-11T17:25:40Zoai:ojs.emnuvens.com.br:article/1439Revistahttp://producaoonline.org.br/rpoPUBhttps://www.producaoonline.org.br/rpo/oai||producaoonline@gmail.com1676-19011676-1901opendoar:2015-11-11T17:25:40Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)false |
dc.title.none.fl_str_mv |
A case study about the transformation of a traditional carrier in a logistic provider Um estudo de caso sobre a transformação de uma transportadora tradicional em um operador logístico |
title |
A case study about the transformation of a traditional carrier in a logistic provider |
spellingShingle |
A case study about the transformation of a traditional carrier in a logistic provider Milan, Gabriel Sperandio Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness. Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade. |
title_short |
A case study about the transformation of a traditional carrier in a logistic provider |
title_full |
A case study about the transformation of a traditional carrier in a logistic provider |
title_fullStr |
A case study about the transformation of a traditional carrier in a logistic provider |
title_full_unstemmed |
A case study about the transformation of a traditional carrier in a logistic provider |
title_sort |
A case study about the transformation of a traditional carrier in a logistic provider |
author |
Milan, Gabriel Sperandio |
author_facet |
Milan, Gabriel Sperandio Craco, Tânia De Toni, Deonir Costa, Carlos Alberto |
author_role |
author |
author2 |
Craco, Tânia De Toni, Deonir Costa, Carlos Alberto |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Milan, Gabriel Sperandio Craco, Tânia De Toni, Deonir Costa, Carlos Alberto |
dc.subject.por.fl_str_mv |
Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness. Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade. |
topic |
Logistics. Logistic Operator. Strategy. Customer Service. Competitiveness. Logística. Operador Logístico. Estratégia. Serviço ao Cliente. Competitividade. |
description |
Logistics operation outsourcing has become a regular practice for many companies strategy. As result, the use of specialized services provided by logistic operators appears as a way to increase company’s competitiveness. In order to respond to this need and add value to services offered, many cargo transport companies have changed their business to logistic operators. Thus, this article presents an analysis related to the organization, adaptation and evolution of a traditional cargo transport company to become a logistic operator. A qualitative-exploratory methodology, implemented by means a single case study, was used to develop this research. To data collection, in depth individual interviews were done, with a semi-structured approached. In addition, data were used from direct observation and documental research. The techniques used to analyze the results are understood by content analysis. As result of the transformation process, the organization increased its competitiveness, by value aggregation to its services and looking for long term relationship with its customers. Also, optimization of available and existing resources and quality improvement of provided services were perceived by company during the transformation process. The company transformation into a logistic operator reflected in greater credibility and expansion of the services offered, resulting in billing and profitability increase and a differential against the competitors. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-11-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/1439 10.14488/1676-1901.v13i4.1439 |
url |
https://www.producaoonline.org.br/rpo/article/view/1439 |
identifier_str_mv |
10.14488/1676-1901.v13i4.1439 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/1439/1088 https://www.producaoonline.org.br/rpo/article/view/1439/1089 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Revista Produção Online info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Revista Produção Online |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf audio/mpeg |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
dc.source.none.fl_str_mv |
Revista Produção Online; Vol. 13 No. 4 (2013); 1466-1492 Revista Produção Online; v. 13 n. 4 (2013); 1466-1492 1676-1901 reponame:Revista Produção Online instname:Associação Brasileira de Engenharia de Produção (ABEPRO) instacron:ABEPRO |
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Associação Brasileira de Engenharia de Produção (ABEPRO) |
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ABEPRO |
institution |
ABEPRO |
reponame_str |
Revista Produção Online |
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Revista Produção Online |
repository.name.fl_str_mv |
Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO) |
repository.mail.fl_str_mv |
||producaoonline@gmail.com |
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