An Exploratory Investigation on the Challenges to the New Brazilian Automotive Suppliers

• Autor(a) principal: Pereira, Giancarlo Medeiros
• Data de Publicação: 2010
• Outros Autores: Geiger, Albert
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Brazilian Journal of Operations & Production Management (Online)
• Texto Completo: https://bjopm.org.br/bjopm/article/view/BJV4N2_2007_P2

This paper analyzes the B2B (business-to-business) relationships between big and small or medium-sized enterprises in the automotive sector in Brazil to tentatively identify the challenges that hinder the insertion of SMEs (small and medium-sized nterprises) in this supply chain. This multiple case study analyzed the largest car part manufacturers andthe largest car assembly plants located in the state of Rio Grande do Sul, Brazil. This was followed by studies of small and medium-sized businesses that had been indicated by theexecutives of the large companies studied. The objective was to answer the question: why are very few SMEs successful in their attempts at inserting themselves in the automotivesupply chain. As identified, the main challenges faced by SMEs that do not operate in the auto chain are: the differences in the organizational objectives and the little know-how about the reality of B2B transactions in this sector.