Strategies of Production in the Automobile Industry: a Multi-Case Study in Spain and Brazil

• Autor(a) principal: Vanalle, Rosangela Maria
• Data de Publicação: 2010
• Outros Autores: Salles, José Antonio Arantes, Vieira Junior, Milton
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Brazilian Journal of Operations & Production Management (Online)
• Texto Completo: https://bjopm.org.br/bjopm/article/view/V7N2A5
• topic: Manufacturing strategy; Automobile industry; Competitive priorities; Supply chain

The aim of this paper is to identify and to analyze the manufacturingstrategies of two supply chains of the automobile industry and the assemblers’influences on the other participants in each chain. Two plants of the sameassembler, one in Brazil and the other in Spain and their suppliers, wereanalyzed, using questionnaires and interviews. It was observed that thecompetitive priorities of the suppliers are strongly conditioned to the strategyof the assembler, and the ordination of these priorities in the Brazilian case isdifferent from that in the Spanish case. One of the reasons of this difference inthe ordination of priorities of the Brazilian and the Spanish companies can beexplained by the traditional competitive capabilities for exporting of the Spanishautomotive industry, which inserts in the world market a larger percentile ofproduction than the Brazilian industry. Even so it can be confirmed that inBrazil and Spain the inter-business relationships are suffering a transition ofmass production, with conflicting relationships supplier-manufacturer, for arelationship of larger cognitive density, characteristic of the presuppositionsof organization of supplies based on the model flexible production or leanmanufacturing.