“To minimize the damage of ‘close-everything’”: the construction of the image of the Bolsonaro’s government on Secom’s Twitter

• Autor(a) principal: Comel, Naiza
• Data de Publicação: 2023
• Outros Autores: Butture Kniess, Andressa
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Compolítica
• Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/638
• topic: Governo Bolsonaro; comunicação pública, redes sociais, Twitter; Bolsonaro’s government; public communication; social networks, Twitter

This paper aims to understand how the Secretariat of Social Communication of the Presidency (Secom) built the image of the Bolsonaro’s government after the reduction in the number of deaths by Covid. For this, tweets published in April and May 2022 are analyzed. Through Content Analysis, we seek to verify the most discussed topics, the type of publication (focusing on information or political positions) and other aspects, such as to what extent tweets criticize social isolation and mention political actors. The results indicate that Secom prioritized posts about economic issues. As for the type of post, there was a preponderance of posts with political positioning and/or favorable self-representation. On the other hand, instrumentalization was not relevant regarding to the visibility of public agents.