Bolsonaro, entertainment and politics

• Autor(a) principal: Piaia, Victor Rabello
• Data de Publicação: 2023
• Outros Autores: Oliveira, Raul Nunes
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Compolítica
• Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/611
• topic: entretenimento; comunicação política; Jair Bolsonaro; entertainment; political communication; Jair Bolsonaro

This work seeks to add entertainment to the analyses of the communicative dimension of Jair Bolsonaro’s political rise. In the first section, we dialogue with the literature on entertainment and politics, arguing for its pertinence and proposing an integration of the perspectives focusing on either mediation, logic or celebrity. In the second section, we present an overview of the collected data, that consists of Bolsonaro’s 34 attendances in national open TV entertainment shows between 2010 and 2018. Finally, we discuss the hypotheses that Bolsonaro's insertion in entertainment contributed to his normalization and projection. In the first sense, we point out that the shows’ format and recurrence contributed for the normalization of Bolsonaro’s image and discourse. In the second, we explore how the change in Bolsonaro’s posture and focus over the shows contributed to his projection not only among television viewers, but also in social media.