VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election

Detalhes bibliográficos
Autor(a) principal: Maia, Lídia Raquel Herculano
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/197
Resumo: The 2014 Brazilian presidential elections were well-known for an intense discussion process on the networks and streets. These elements allowed the development of close ties between voters and the candidate’s campaign staff. In this context, this article investigates the interaction processes that took place in the Facebook pages of the three main presidential candidates. We employed an empirical research with a qualitative approach to discuss the political mediatization and the circulation of content from three perspectives: (a) the participation of the voter as a producer of contents addressed to him; (b) the construction of contact zones between internet users and campaign staff and (c) the conflict zones formed by voters in the spaces intended for comments. Concluding that the voters' policy is characterized by the discursive dispute in symbolic public spaces that are built in the sociotechnical networks.
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spelling VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential electionA política dos eleitores no Facebook dos candidatos: processos interacionais nas eleições presidenciais de 2014: interactional processes in the 2014 presidential electionProcessos InteracionaisEleições 2014FacebookInteractional Processes2014 ElectionsFacebookThe 2014 Brazilian presidential elections were well-known for an intense discussion process on the networks and streets. These elements allowed the development of close ties between voters and the candidate’s campaign staff. In this context, this article investigates the interaction processes that took place in the Facebook pages of the three main presidential candidates. We employed an empirical research with a qualitative approach to discuss the political mediatization and the circulation of content from three perspectives: (a) the participation of the voter as a producer of contents addressed to him; (b) the construction of contact zones between internet users and campaign staff and (c) the conflict zones formed by voters in the spaces intended for comments. Concluding that the voters' policy is characterized by the discursive dispute in symbolic public spaces that are built in the sociotechnical networks.As eleições presidenciais brasileiras de 2014 foram marcadas por intenso processo de debates nas redes e nas ruas. O que propiciou o estabelecimento de vínculos dos eleitores entre si e com equipes de campanha. Nesse contexto, este artigo investiga os processos interacionais desenvolvidos nas páginas dos três principais candidatos à Presidência no Facebook. A partir de uma pesquisa empírica de viés qualitativo, discutimos a midiatização da política e tensionamos a circulação de sentidos em três prismas: a) o da participação do eleitor como coprodutor dos conteúdos que lhe são endereçados; b) o da formação de zonas de contato entre internautas e equipes de campanha e c) o das zonas de embates tecidas pelos eleitores no espaço destinado aos comentários. Concluindo que a política dos eleitores é a da disputa discursiva em espaços públicos simbólicos construídos nas redes sociotécnicas.Associação Brasileira de Pesquisadores em Comunicação e Política2019-05-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/19710.21878/compolitica.2019.9.1.197Compolítica; Vol. 9 No. 1 (2019): Revista Compolítica; 29 - 54Compolítica; v. 9 n. 1 (2019): Revista Compolítica; 29 - 542236-478110.21878/compolitica.2019.9.1reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/197/224Copyright (c) 2019 Lídia Raquel Herculano Maiainfo:eu-repo/semantics/openAccessMaia, Lídia Raquel Herculano2021-07-13T04:58:35Zoai:ojs2.compolitica.ojsbrasil.com.br:article/197RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:35Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
A política dos eleitores no Facebook dos candidatos: processos interacionais nas eleições presidenciais de 2014: interactional processes in the 2014 presidential election
title VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
spellingShingle VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
Maia, Lídia Raquel Herculano
Processos Interacionais
Eleições 2014
Facebook
Interactional Processes
2014 Elections
Facebook
title_short VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
title_full VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
title_fullStr VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
title_full_unstemmed VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
title_sort VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
author Maia, Lídia Raquel Herculano
author_facet Maia, Lídia Raquel Herculano
author_role author
dc.contributor.author.fl_str_mv Maia, Lídia Raquel Herculano
dc.subject.por.fl_str_mv Processos Interacionais
Eleições 2014
Facebook
Interactional Processes
2014 Elections
Facebook
topic Processos Interacionais
Eleições 2014
Facebook
Interactional Processes
2014 Elections
Facebook
description The 2014 Brazilian presidential elections were well-known for an intense discussion process on the networks and streets. These elements allowed the development of close ties between voters and the candidate’s campaign staff. In this context, this article investigates the interaction processes that took place in the Facebook pages of the three main presidential candidates. We employed an empirical research with a qualitative approach to discuss the political mediatization and the circulation of content from three perspectives: (a) the participation of the voter as a producer of contents addressed to him; (b) the construction of contact zones between internet users and campaign staff and (c) the conflict zones formed by voters in the spaces intended for comments. Concluding that the voters' policy is characterized by the discursive dispute in symbolic public spaces that are built in the sociotechnical networks.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/197
10.21878/compolitica.2019.9.1.197
url https://revista.compolitica.org/index.php/revista/article/view/197
identifier_str_mv 10.21878/compolitica.2019.9.1.197
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/197/224
dc.rights.driver.fl_str_mv Copyright (c) 2019 Lídia Raquel Herculano Maia
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Lídia Raquel Herculano Maia
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 9 No. 1 (2019): Revista Compolítica; 29 - 54
Compolítica; v. 9 n. 1 (2019): Revista Compolítica; 29 - 54
2236-4781
10.21878/compolitica.2019.9.1
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
_version_ 1797049677304037376

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