Press coverage and negative political advertising: agendas and framing congruences
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Compolítica |
Texto Completo: | https://revista.compolitica.org/index.php/revista/article/view/371 |
Resumo: | This paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese. |
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Press coverage and negative political advertising: agendas and framing congruencesImprensa e a propaganda negativa eleitoral: congruência de agendas e enquadramentoagenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democraciaagenda settingenquadramentopropaganda negativa eleitoralripple effectdemocraciaagenda-setting, framing, negative electoral adverstising, ripple effect, democracyThis paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese.Este trabalho buscou caracterizar e analisar a relação entre as agendas/enquadramentos da imprensa tradicional brasileira e da propaganda negativa eleitoral na campanha presidencial de 2014. No momento em que o tema da propaganda negativa se constitui enquanto objeto da Ciência Política nacional, percebemos uma lacuna sobre como se dá a convergência de temas entre os campos político e midiático no ambiente informacional. Assim, partindo do pressuposto de que a agenda negativa teria maior valor-notícia e atende ao ideal normativo de watch dog, nossa hipótese foi de que haveria convergência entre a agenda da imprensa e dos ataques da oposição, fenômeno que denominamos de ripple effect. O corpus da pesquisa foi composto pela análise do HGPE, spots e pelos dois principais jornais impressos nacionais. Por fim, os dados confirmaram parcialmente nossa hipótese e reforçaram achados da literatura sobre jornalismo político brasileiro.Associação Brasileira de Pesquisadores em Comunicação e Política2019-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/37110.21878/compolitica.2019.9.3.371Compolítica; Vol. 9 No. 3 (2019): Revista Compolítica; 187-214Compolítica; v. 9 n. 3 (2019): Revista Compolítica; 187-2142236-478110.21878/compolitica.2019.9.3reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/371/253Copyright (c) 2019 Lucy Oliveirainfo:eu-repo/semantics/openAccessOliveira, Lucy2021-07-13T04:58:30Zoai:ojs2.compolitica.ojsbrasil.com.br:article/371RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:30Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false |
dc.title.none.fl_str_mv |
Press coverage and negative political advertising: agendas and framing congruences Imprensa e a propaganda negativa eleitoral: congruência de agendas e enquadramento |
title |
Press coverage and negative political advertising: agendas and framing congruences |
spellingShingle |
Press coverage and negative political advertising: agendas and framing congruences Oliveira, Lucy agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia agenda setting enquadramento propaganda negativa eleitoral ripple effect democracia agenda-setting, framing, negative electoral adverstising, ripple effect, democracy |
title_short |
Press coverage and negative political advertising: agendas and framing congruences |
title_full |
Press coverage and negative political advertising: agendas and framing congruences |
title_fullStr |
Press coverage and negative political advertising: agendas and framing congruences |
title_full_unstemmed |
Press coverage and negative political advertising: agendas and framing congruences |
title_sort |
Press coverage and negative political advertising: agendas and framing congruences |
author |
Oliveira, Lucy |
author_facet |
Oliveira, Lucy |
author_role |
author |
dc.contributor.author.fl_str_mv |
Oliveira, Lucy |
dc.subject.por.fl_str_mv |
agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia agenda setting enquadramento propaganda negativa eleitoral ripple effect democracia agenda-setting, framing, negative electoral adverstising, ripple effect, democracy |
topic |
agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia agenda setting enquadramento propaganda negativa eleitoral ripple effect democracia agenda-setting, framing, negative electoral adverstising, ripple effect, democracy |
description |
This paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/371 10.21878/compolitica.2019.9.3.371 |
url |
https://revista.compolitica.org/index.php/revista/article/view/371 |
identifier_str_mv |
10.21878/compolitica.2019.9.3.371 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/371/253 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Lucy Oliveira info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Lucy Oliveira |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
dc.source.none.fl_str_mv |
Compolítica; Vol. 9 No. 3 (2019): Revista Compolítica; 187-214 Compolítica; v. 9 n. 3 (2019): Revista Compolítica; 187-214 2236-4781 10.21878/compolitica.2019.9.3 reponame:Revista Compolítica instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) instacron:ABPCP |
instname_str |
Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
instacron_str |
ABPCP |
institution |
ABPCP |
reponame_str |
Revista Compolítica |
collection |
Revista Compolítica |
repository.name.fl_str_mv |
Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
repository.mail.fl_str_mv |
revista@compolitica.org |
_version_ |
1797049677368000512 |