Press coverage and negative political advertising: agendas and framing congruences

Detalhes bibliográficos
Autor(a) principal: Oliveira, Lucy
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/371
Resumo: This paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese.
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spelling Press coverage and negative political advertising: agendas and framing congruencesImprensa e a propaganda negativa eleitoral: congruência de agendas e enquadramentoagenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democraciaagenda settingenquadramentopropaganda negativa eleitoralripple effectdemocraciaagenda-setting, framing, negative electoral adverstising, ripple effect, democracyThis paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese.Este trabalho buscou caracterizar e analisar a relação entre as agendas/enquadramentos da imprensa tradicional brasileira e da propaganda negativa eleitoral na campanha presidencial de 2014. No momento em que o tema da propaganda negativa se constitui enquanto objeto da Ciência Política nacional, percebemos uma lacuna sobre como se dá a convergência de temas entre os campos político e midiático no ambiente informacional. Assim, partindo do pressuposto de que a agenda negativa teria maior valor-notícia e atende ao ideal normativo de watch dog, nossa hipótese foi de que haveria convergência entre a agenda da imprensa e dos ataques da oposição, fenômeno que denominamos de ripple effect. O corpus da pesquisa foi composto pela análise do HGPE, spots e pelos dois principais jornais impressos nacionais. Por fim, os dados confirmaram parcialmente nossa hipótese e reforçaram achados da literatura sobre jornalismo político brasileiro.Associação Brasileira de Pesquisadores em Comunicação e Política2019-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/37110.21878/compolitica.2019.9.3.371Compolítica; Vol. 9 No. 3 (2019): Revista Compolítica; 187-214Compolítica; v. 9 n. 3 (2019): Revista Compolítica; 187-2142236-478110.21878/compolitica.2019.9.3reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/371/253Copyright (c) 2019 Lucy Oliveirainfo:eu-repo/semantics/openAccessOliveira, Lucy2021-07-13T04:58:30Zoai:ojs2.compolitica.ojsbrasil.com.br:article/371RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:30Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv Press coverage and negative political advertising: agendas and framing congruences
Imprensa e a propaganda negativa eleitoral: congruência de agendas e enquadramento
title Press coverage and negative political advertising: agendas and framing congruences
spellingShingle Press coverage and negative political advertising: agendas and framing congruences
Oliveira, Lucy
agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia
agenda setting
enquadramento
propaganda negativa eleitoral
ripple effect
democracia
agenda-setting, framing, negative electoral adverstising, ripple effect, democracy
title_short Press coverage and negative political advertising: agendas and framing congruences
title_full Press coverage and negative political advertising: agendas and framing congruences
title_fullStr Press coverage and negative political advertising: agendas and framing congruences
title_full_unstemmed Press coverage and negative political advertising: agendas and framing congruences
title_sort Press coverage and negative political advertising: agendas and framing congruences
author Oliveira, Lucy
author_facet Oliveira, Lucy
author_role author
dc.contributor.author.fl_str_mv Oliveira, Lucy
dc.subject.por.fl_str_mv agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia
agenda setting
enquadramento
propaganda negativa eleitoral
ripple effect
democracia
agenda-setting, framing, negative electoral adverstising, ripple effect, democracy
topic agenda setting, enquadramento, propaganda negativa eleitoral, ripple effect, democracia
agenda setting
enquadramento
propaganda negativa eleitoral
ripple effect
democracia
agenda-setting, framing, negative electoral adverstising, ripple effect, democracy
description This paper aims to identify the relation between press and electoral negative propaganda in Brazilian presidential campaings of 2014. We analyzed whether attacks issues were reinforced by free press beacuse of issues congruence named ripple effect. Our research hypothesis is, because of the normative ideal of press watch dog and value of negativeness in news, this agenda has repercussion of the Brazilian printed newspapers, mainly opposition agenda. The corpus of the research was composed by the analysis of the Free Electoral Advertising Hours (HGPE), spots and by texts of the two main national newspapers, namely Folha de São Paulo and O Globo during the electoral campaign. Finally, we founded some congruence between free press agenda and one candidate position attacks agenda, whats confirme partially our hypothese.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/371
10.21878/compolitica.2019.9.3.371
url https://revista.compolitica.org/index.php/revista/article/view/371
identifier_str_mv 10.21878/compolitica.2019.9.3.371
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/371/253
dc.rights.driver.fl_str_mv Copyright (c) 2019 Lucy Oliveira
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Lucy Oliveira
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 9 No. 3 (2019): Revista Compolítica; 187-214
Compolítica; v. 9 n. 3 (2019): Revista Compolítica; 187-214
2236-4781
10.21878/compolitica.2019.9.3
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
_version_ 1797049677368000512

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