Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal

Detalhes bibliográficos
Autor(a) principal: Moura, Stéfano
Data de Publicação: 2023
Outros Autores: Milan, Marcelo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Carta Internacional (Belo Horizonte. Online)
Texto Completo: https://www.cartainternacional.abri.org.br/Carta/article/view/1288
Resumo: The paper discusses the ideology of consumerism and its manifestation in the contemporaryworld order, marked by big digital data transfers. It is argued that such ideology plays acentral role today, naturalizing the act of consuming through its classic influencing tool, theadvertisement, which is enhanced by the technologies used by transnational data companies.As this mass consumption reinforces socially and environmentally regressive hegemonicprocesses, Cox’s method of historical structures is mobilized to present a proposal for acounter-hegemonic structure to the one linked to the ideology of consumerism.
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spelling Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposalIdeología del consumo y datos digitales en la orden mundial contemporánea: una propuesta contrahegemónicaIdeologia do consumismo e dados digitais na ordem mundial contemporânea: uma proposta contra-hegemônicaConsumismoBig DataIdeologiaRobert CoxConsumerismBig DataIdeologyRobert CoxConsumismoBig DataIdeologíaRobert CoxThe paper discusses the ideology of consumerism and its manifestation in the contemporaryworld order, marked by big digital data transfers. It is argued that such ideology plays acentral role today, naturalizing the act of consuming through its classic influencing tool, theadvertisement, which is enhanced by the technologies used by transnational data companies.As this mass consumption reinforces socially and environmentally regressive hegemonicprocesses, Cox’s method of historical structures is mobilized to present a proposal for acounter-hegemonic structure to the one linked to the ideology of consumerism.El trabajo discute la ideología del consumismo y su manifestación en el orden mundialcontemporáneo marcado por las transferencias digitales de datos (big data). Se argumentaque dicha ideología desempeña un papel central en la actualidad, naturalizando el acto deconsumir a través de su clásica herramienta de influencia, el anuncio, potenciado por lastecnologías utilizadas por las empresas transnacionales de datos. Como este consumo demasas refuerza procesos hegemónicos social y ambientalmente regresivos, se moviliza elmétodo de las estructuras históricas de Cox para presentar una propuesta contrahegemónicaa la estructura vinculada a la ideología del consumismo.Discute-se a ideologia do consumismo e sua manifestação na ordem mundial contemporânea, marcada por transferências de dados digitais (big data). Argumenta-se que tal ideologia cumpre papel central na atualidade, naturalizando o ato de consumir através de sua ferramenta de influência clássica, o anúncio, o qual está potencializado pelas tecnologias usadas pelas empresas transnacionais de dados. Como esse consumo massificado reforça processos hegemônicos social e ambientalmente regressivos, mobiliza-se o método das estruturas históricas de Cox para apresentação de uma proposta contra-hegemônica à estrutura vinculada à ideologia do consumismo.Associação Brasileira de Relações Internacionais (ABRI)2023-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://www.cartainternacional.abri.org.br/Carta/article/view/128810.21530/ci.v18n1.2023.1288Carta Internacional; Vol. 18 No. 1 (2023): Carta Internacional - Publicação Contínua; e1288Carta Internacional; Vol. 18 Núm. 1 (2023): Carta Internacional - Publicação Contínua; e1288Carta Internacional; v. 18 n. 1 (2023): Carta Internacional - Publicação Contínua; e12882526-903810.21530/ci.v18n1.2023reponame:Carta Internacional (Belo Horizonte. Online)instname:Associação Brasileira de Relações Internacionais (ABRI)instacron:ABRIporhttps://www.cartainternacional.abri.org.br/Carta/article/view/1288/943https://www.cartainternacional.abri.org.br/Carta/article/view/1288/944Copyright (c) 2023 Stéfano Mariotto de Moura, Prof. Dr. Marcelo Milanhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMoura, StéfanoMilan, Marcelo2023-06-05T17:45:47Zoai:ojs.emnuvens.com.br:article/1288Revistahttps://www.cartainternacional.abri.org.br/CartaONGhttps://www.cartainternacional.abri.org.br/Carta/oaicartainternacional@abri.org.brhttps://doi.org/10.215302526-90382526-9038opendoar:2023-06-05T17:45:47Carta Internacional (Belo Horizonte. Online) - Associação Brasileira de Relações Internacionais (ABRI)false
dc.title.none.fl_str_mv Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
Ideología del consumo y datos digitales en la orden mundial contemporánea: una propuesta contrahegemónica
Ideologia do consumismo e dados digitais na ordem mundial contemporânea: uma proposta contra-hegemônica
title Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
spellingShingle Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
Moura, Stéfano
Consumismo
Big Data
Ideologia
Robert Cox
Consumerism
Big Data
Ideology
Robert Cox
Consumismo
Big Data
Ideología
Robert Cox
title_short Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
title_full Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
title_fullStr Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
title_full_unstemmed Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
title_sort Ideology of consumerism and digital data in contemporary world order: a counterhegemonic proposal
author Moura, Stéfano
author_facet Moura, Stéfano
Milan, Marcelo
author_role author
author2 Milan, Marcelo
author2_role author
dc.contributor.author.fl_str_mv Moura, Stéfano
Milan, Marcelo
dc.subject.por.fl_str_mv Consumismo
Big Data
Ideologia
Robert Cox
Consumerism
Big Data
Ideology
Robert Cox
Consumismo
Big Data
Ideología
Robert Cox
topic Consumismo
Big Data
Ideologia
Robert Cox
Consumerism
Big Data
Ideology
Robert Cox
Consumismo
Big Data
Ideología
Robert Cox
description The paper discusses the ideology of consumerism and its manifestation in the contemporaryworld order, marked by big digital data transfers. It is argued that such ideology plays acentral role today, naturalizing the act of consuming through its classic influencing tool, theadvertisement, which is enhanced by the technologies used by transnational data companies.As this mass consumption reinforces socially and environmentally regressive hegemonicprocesses, Cox’s method of historical structures is mobilized to present a proposal for acounter-hegemonic structure to the one linked to the ideology of consumerism.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.cartainternacional.abri.org.br/Carta/article/view/1288
10.21530/ci.v18n1.2023.1288
url https://www.cartainternacional.abri.org.br/Carta/article/view/1288
identifier_str_mv 10.21530/ci.v18n1.2023.1288
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.cartainternacional.abri.org.br/Carta/article/view/1288/943
https://www.cartainternacional.abri.org.br/Carta/article/view/1288/944
dc.rights.driver.fl_str_mv Copyright (c) 2023 Stéfano Mariotto de Moura, Prof. Dr. Marcelo Milan
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Stéfano Mariotto de Moura, Prof. Dr. Marcelo Milan
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Associação Brasileira de Relações Internacionais (ABRI)
publisher.none.fl_str_mv Associação Brasileira de Relações Internacionais (ABRI)
dc.source.none.fl_str_mv Carta Internacional; Vol. 18 No. 1 (2023): Carta Internacional - Publicação Contínua; e1288
Carta Internacional; Vol. 18 Núm. 1 (2023): Carta Internacional - Publicação Contínua; e1288
Carta Internacional; v. 18 n. 1 (2023): Carta Internacional - Publicação Contínua; e1288
2526-9038
10.21530/ci.v18n1.2023
reponame:Carta Internacional (Belo Horizonte. Online)
instname:Associação Brasileira de Relações Internacionais (ABRI)
instacron:ABRI
instname_str Associação Brasileira de Relações Internacionais (ABRI)
instacron_str ABRI
institution ABRI
reponame_str Carta Internacional (Belo Horizonte. Online)
collection Carta Internacional (Belo Horizonte. Online)
repository.name.fl_str_mv Carta Internacional (Belo Horizonte. Online) - Associação Brasileira de Relações Internacionais (ABRI)
repository.mail.fl_str_mv cartainternacional@abri.org.br
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