Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
Texto Completo: | https://www.regepe.org.br/regepe/article/view/1263 |
Resumo: | The aim of this paper was to analyze in which year, after launching a new venture, marketing activities (dialogue with customers and engaging in promotional efforts) impact its future performance. To do so, logistic regression models were created in which the dependent variables considered as performance were survival and firm profitability. The independent variables considered were dialogue with customers and engaging in promotional efforts. The sample consisted of data collected in a longitudinal survey of 1,214 American nascent entrepreneurs, who formed the Panel Study of Entrepreneurial Dynamics II (PSED II). The beginning of marketing activities in the firm’s first and second years was related to its performance in the second, third and fourth years. The results of this research show that the first year of operation is the optimal time for the entrepreneur to initiate dialogue with customers. They also show that engaging in promotional efforts in the firm’s first year of operation leads to strong performance in subsequent years. |
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ANEGEPE |
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REGEPE Entrepreneurship and Small Business Journal |
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Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future PerformanceEntrepreneurial ProcessFuture PerformanceMarketing activitiesPSEDThe aim of this paper was to analyze in which year, after launching a new venture, marketing activities (dialogue with customers and engaging in promotional efforts) impact its future performance. To do so, logistic regression models were created in which the dependent variables considered as performance were survival and firm profitability. The independent variables considered were dialogue with customers and engaging in promotional efforts. The sample consisted of data collected in a longitudinal survey of 1,214 American nascent entrepreneurs, who formed the Panel Study of Entrepreneurial Dynamics II (PSED II). The beginning of marketing activities in the firm’s first and second years was related to its performance in the second, third and fourth years. The results of this research show that the first year of operation is the optimal time for the entrepreneur to initiate dialogue with customers. They also show that engaging in promotional efforts in the firm’s first year of operation leads to strong performance in subsequent years.ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.regepe.org.br/regepe/article/view/126310.14211/regepe.v8i1.1263REGEPE Entrepreneurship and Small Business Journal; Vol. 8 No. 1 (2019): Jan./Apr.; 01-23REGEPE Entrepreneurship and Small Business Journal; Vol. 8 Núm. 1 (2019): ene./abr.; 01-23REGEPE Entrepreneurship and Small Business Journal; v. 8 n. 1 (2019): jan./abr.; 01-232965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEenghttps://www.regepe.org.br/regepe/article/view/1263/pdfCopyright (c) 2018 REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresasinfo:eu-repo/semantics/openAccessCamargo Filho, AltairBorges Junior, Candido Vieira2024-05-23T20:01:36Zoai:ojs.regepe.org.br:article/1263Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2024-05-23T20:01:36Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false |
dc.title.none.fl_str_mv |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
title |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
spellingShingle |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance Camargo Filho, Altair Entrepreneurial Process Future Performance Marketing activities PSED |
title_short |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
title_full |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
title_fullStr |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
title_full_unstemmed |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
title_sort |
Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance |
author |
Camargo Filho, Altair |
author_facet |
Camargo Filho, Altair Borges Junior, Candido Vieira |
author_role |
author |
author2 |
Borges Junior, Candido Vieira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Camargo Filho, Altair Borges Junior, Candido Vieira |
dc.subject.por.fl_str_mv |
Entrepreneurial Process Future Performance Marketing activities PSED |
topic |
Entrepreneurial Process Future Performance Marketing activities PSED |
description |
The aim of this paper was to analyze in which year, after launching a new venture, marketing activities (dialogue with customers and engaging in promotional efforts) impact its future performance. To do so, logistic regression models were created in which the dependent variables considered as performance were survival and firm profitability. The independent variables considered were dialogue with customers and engaging in promotional efforts. The sample consisted of data collected in a longitudinal survey of 1,214 American nascent entrepreneurs, who formed the Panel Study of Entrepreneurial Dynamics II (PSED II). The beginning of marketing activities in the firm’s first and second years was related to its performance in the second, third and fourth years. The results of this research show that the first year of operation is the optimal time for the entrepreneur to initiate dialogue with customers. They also show that engaging in promotional efforts in the firm’s first year of operation leads to strong performance in subsequent years. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/1263 10.14211/regepe.v8i1.1263 |
url |
https://www.regepe.org.br/regepe/article/view/1263 |
identifier_str_mv |
10.14211/regepe.v8i1.1263 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/1263/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
dc.source.none.fl_str_mv |
REGEPE Entrepreneurship and Small Business Journal; Vol. 8 No. 1 (2019): Jan./Apr.; 01-23 REGEPE Entrepreneurship and Small Business Journal; Vol. 8 Núm. 1 (2019): ene./abr.; 01-23 REGEPE Entrepreneurship and Small Business Journal; v. 8 n. 1 (2019): jan./abr.; 01-23 2965-1506 reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) instacron:ANEGEPE |
instname_str |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
instacron_str |
ANEGEPE |
institution |
ANEGEPE |
reponame_str |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
collection |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
repository.name.fl_str_mv |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
repository.mail.fl_str_mv |
editorialregep@gmail.com |
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1803580218062929920 |