That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
Texto Completo: | https://www.regepe.org.br/regepe/article/view/2228 |
Resumo: | The case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26 |
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REGEPE Entrepreneurship and Small Business Journal |
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That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup¿Cercer es facil?¡ Tu que piensas! – El caso de Jully Belleza y MaquillajeCrescer é fácil? Você que pensa! – O caso da Jully Beleza e MakeupEmpreendedorismoCrescimento de EmpresasEffectuationCausationEmpreendedorismoCrescimento de EmpresasCaso para EnsinoEntrepreneurshipBusiness growthEffectuationCausationEmprendimientoCrecimiento empresarialEffectuationCausationThe case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26Este caso de enseñanza relata las dificultades encontradas por Isabela y Daniel en la implementación y crecimiento de Jully Beleza e Makeup. La historia de la empresa, que surgió de un plan de negocios elaborado por Isabela, retrata las barreras tradicionales que enfrentan los empresarios para expandir sus negocios, como la falta de acceso al crédito y la baja credibilidad de parte de los proveedores. Si bien la empresa ha aprovechado con éxito un período de liderazgo en el mercado, con altos ingresos, nuevos y peculiares desafíos han comenzado a afectar el negocio. La discusión de este caso, por lo tanto, tiene como objetivo promover reflexiones sobre las dificultades encontradas por los empresarios en el proceso de crecimiento de un negocio. Para ello, se recogieron datos de una entrevista no estructurada, realizada a los fundadores de la empresa en cuestión. La aplicación de este estudio está indicada para materias relacionadas con el desarrollo de habilidades y destrezas para la formación emprendedora, tales como emprendimiento, estrategia y juegos de negocios. Clasificación JEL: M00, M10, L26O caso de estudo relata as dificuldades encontradas pelos empreendedores Isabela e Daniel na implementação e crescimento da Jully Beleza e Makeup. A história da empresa, que surgiu a partir de um plano de negócio elaborado por Isabela, retrata as tradicionais barreiras enfrentadas por empreendedores no crescimento do negócio, como a falta de acesso à crédito e a baixa credibilidade por parte dos fornecedores. Embora a empresa tenha aproveitado um bom período de liderança no mercado e alto faturamento, os empreendedores se deparam com novos e peculiares desafios que afetam o crescimento da organização. A discussão do presente caso busca promover reflexões acerca das dificuldades encontradas pelos empreendedores no processo de crescimento de um negócio. Os dados para construção do trabalho foram coletados a partir de uma entrevista não-estruturada, realizada com os fundadores da empresa em questão. É indicada a aplicação do caso em disciplinas relacionadas ao desenvolvimento de competência e habilidades para formação empreendedora, tais como empreendedorismo, estratégia e jogos empresariais. Classificação JEL: M00, M10, L26ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2022-11-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfapplication/pdfhttps://www.regepe.org.br/regepe/article/view/222810.14211/ibjesb.e2228REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 3 (2022): Sept./Dec.; e2228REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 3 (2022): sept./dic.; e2228REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 3 (2022): set./dez.; e22282965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEporenghttps://www.regepe.org.br/regepe/article/view/2228/551https://www.regepe.org.br/regepe/article/view/2228/552https://www.regepe.org.br/regepe/article/view/2228/553https://www.regepe.org.br/regepe/article/view/2228/554Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSantos, Ítalo Anderson Taumaturgo dosBrandão, Halana Adelino2023-03-25T16:36:43Zoai:ojs.regepe.org.br:article/2228Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2023-03-25T16:36:43Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false |
dc.title.none.fl_str_mv |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup ¿Cercer es facil?¡ Tu que piensas! – El caso de Jully Belleza y Maquillaje Crescer é fácil? Você que pensa! – O caso da Jully Beleza e Makeup |
title |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
spellingShingle |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup Santos, Ítalo Anderson Taumaturgo dos Empreendedorismo Crescimento de Empresas Effectuation Causation Empreendedorismo Crescimento de Empresas Caso para Ensino Entrepreneurship Business growth Effectuation Causation Emprendimiento Crecimiento empresarial Effectuation Causation |
title_short |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
title_full |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
title_fullStr |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
title_full_unstemmed |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
title_sort |
That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup |
author |
Santos, Ítalo Anderson Taumaturgo dos |
author_facet |
Santos, Ítalo Anderson Taumaturgo dos Brandão, Halana Adelino |
author_role |
author |
author2 |
Brandão, Halana Adelino |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Santos, Ítalo Anderson Taumaturgo dos Brandão, Halana Adelino |
dc.subject.por.fl_str_mv |
Empreendedorismo Crescimento de Empresas Effectuation Causation Empreendedorismo Crescimento de Empresas Caso para Ensino Entrepreneurship Business growth Effectuation Causation Emprendimiento Crecimiento empresarial Effectuation Causation |
topic |
Empreendedorismo Crescimento de Empresas Effectuation Causation Empreendedorismo Crescimento de Empresas Caso para Ensino Entrepreneurship Business growth Effectuation Causation Emprendimiento Crecimiento empresarial Effectuation Causation |
description |
The case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/2228 10.14211/ibjesb.e2228 |
url |
https://www.regepe.org.br/regepe/article/view/2228 |
identifier_str_mv |
10.14211/ibjesb.e2228 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/2228/551 https://www.regepe.org.br/regepe/article/view/2228/552 https://www.regepe.org.br/regepe/article/view/2228/553 https://www.regepe.org.br/regepe/article/view/2228/554 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandão https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandão https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
dc.source.none.fl_str_mv |
REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 3 (2022): Sept./Dec.; e2228 REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 3 (2022): sept./dic.; e2228 REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 3 (2022): set./dez.; e2228 2965-1506 reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) instacron:ANEGEPE |
instname_str |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
instacron_str |
ANEGEPE |
institution |
ANEGEPE |
reponame_str |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
collection |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
repository.name.fl_str_mv |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
repository.mail.fl_str_mv |
editorialregep@gmail.com |
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1803580218716192768 |