That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup

Detalhes bibliográficos
Autor(a) principal: Santos, Ítalo Anderson Taumaturgo dos
Data de Publicação: 2022
Outros Autores: Brandão, Halana Adelino
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
Texto Completo: https://www.regepe.org.br/regepe/article/view/2228
Resumo: The case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26
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spelling That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup¿Cercer es facil?¡ Tu que piensas! – El caso de Jully Belleza y MaquillajeCrescer é fácil? Você que pensa! – O caso da Jully Beleza e MakeupEmpreendedorismoCrescimento de EmpresasEffectuationCausationEmpreendedorismoCrescimento de EmpresasCaso para EnsinoEntrepreneurshipBusiness growthEffectuationCausationEmprendimientoCrecimiento empresarialEffectuationCausationThe case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26Este caso de enseñanza relata las dificultades encontradas por Isabela y Daniel en la implementación y crecimiento de Jully Beleza e Makeup. La historia de la empresa, que surgió de un plan de negocios elaborado por Isabela, retrata las barreras tradicionales que enfrentan los empresarios para expandir sus negocios, como la falta de acceso al crédito y la baja credibilidad de parte de los proveedores. Si bien la empresa ha aprovechado con éxito un período de liderazgo en el mercado, con altos ingresos, nuevos y peculiares desafíos han comenzado a afectar el negocio. La discusión de este caso, por lo tanto, tiene como objetivo promover reflexiones sobre las dificultades encontradas por los empresarios en el proceso de crecimiento de un negocio. Para ello, se recogieron datos de una entrevista no estructurada, realizada a los fundadores de la empresa en cuestión. La aplicación de este estudio está indicada para materias relacionadas con el desarrollo de habilidades y destrezas para la formación emprendedora, tales como emprendimiento, estrategia y juegos de negocios. Clasificación JEL: M00, M10, L26O caso de estudo relata as dificuldades encontradas pelos empreendedores Isabela e Daniel na implementação e crescimento da Jully Beleza e Makeup. A história da empresa, que surgiu a partir de um plano de negócio elaborado por Isabela, retrata as tradicionais barreiras enfrentadas por empreendedores no crescimento do negócio, como a falta de acesso à crédito e a baixa credibilidade por parte dos fornecedores. Embora a empresa tenha aproveitado um bom período de liderança no mercado e alto faturamento, os empreendedores se deparam com novos e peculiares desafios que afetam o crescimento da organização. A discussão do presente caso busca promover reflexões acerca das dificuldades encontradas pelos empreendedores no processo de crescimento de um negócio. Os dados para construção do trabalho foram coletados a partir de uma entrevista não-estruturada, realizada com os fundadores da empresa em questão. É indicada a aplicação do caso em disciplinas relacionadas ao desenvolvimento de competência e habilidades para formação empreendedora, tais como empreendedorismo, estratégia e jogos empresariais. Classificação JEL: M00, M10, L26ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2022-11-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfapplication/pdfhttps://www.regepe.org.br/regepe/article/view/222810.14211/ibjesb.e2228REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 3 (2022): Sept./Dec.; e2228REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 3 (2022): sept./dic.; e2228REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 3 (2022): set./dez.; e22282965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEporenghttps://www.regepe.org.br/regepe/article/view/2228/551https://www.regepe.org.br/regepe/article/view/2228/552https://www.regepe.org.br/regepe/article/view/2228/553https://www.regepe.org.br/regepe/article/view/2228/554Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSantos, Ítalo Anderson Taumaturgo dosBrandão, Halana Adelino2023-03-25T16:36:43Zoai:ojs.regepe.org.br:article/2228Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2023-03-25T16:36:43Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false
dc.title.none.fl_str_mv That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
¿Cercer es facil?¡ Tu que piensas! – El caso de Jully Belleza y Maquillaje
Crescer é fácil? Você que pensa! – O caso da Jully Beleza e Makeup
title That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
spellingShingle That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
Santos, Ítalo Anderson Taumaturgo dos
Empreendedorismo
Crescimento de Empresas
Effectuation
Causation
Empreendedorismo
Crescimento de Empresas
Caso para Ensino
Entrepreneurship
Business growth
Effectuation
Causation
Emprendimiento
Crecimiento empresarial
Effectuation
Causation
title_short That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
title_full That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
title_fullStr That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
title_full_unstemmed That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
title_sort That’s growing easy? That's what you to think! – The case of Jully Beauty and Makeup
author Santos, Ítalo Anderson Taumaturgo dos
author_facet Santos, Ítalo Anderson Taumaturgo dos
Brandão, Halana Adelino
author_role author
author2 Brandão, Halana Adelino
author2_role author
dc.contributor.author.fl_str_mv Santos, Ítalo Anderson Taumaturgo dos
Brandão, Halana Adelino
dc.subject.por.fl_str_mv Empreendedorismo
Crescimento de Empresas
Effectuation
Causation
Empreendedorismo
Crescimento de Empresas
Caso para Ensino
Entrepreneurship
Business growth
Effectuation
Causation
Emprendimiento
Crecimiento empresarial
Effectuation
Causation
topic Empreendedorismo
Crescimento de Empresas
Effectuation
Causation
Empreendedorismo
Crescimento de Empresas
Caso para Ensino
Entrepreneurship
Business growth
Effectuation
Causation
Emprendimiento
Crecimiento empresarial
Effectuation
Causation
description The case study reports the difficulties found by entrepreneurs Isabela and Daniel in the implementation and growth of Jully Beleza e Makeup. The company's history, which emerged from a business plan prepared by Isabela, portrays the traditional barriers faced by entrepreneurs in business growth, such as lack of access to credit and low credibility on the part of suppliers. Although the company has enjoyed a good period of leadership in the market and high revenues, entrepreneurs are faced with new and peculiar challenges that affect the growth of the organization. The discussion of the present case seeks to promote reflections on the difficulties encountered by entrepreneurs in the process of growing a business. The data for the construction of the work were collected from an unstructured interview, carried out with the founders of the company in question. The application of the case is indicated in subjects related to the development of competence and skills for entrepreneurial training, such as entrepreneurship, strategy and business games. JEL Code: M00, M10, L26
publishDate 2022
dc.date.none.fl_str_mv 2022-11-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.regepe.org.br/regepe/article/view/2228
10.14211/ibjesb.e2228
url https://www.regepe.org.br/regepe/article/view/2228
identifier_str_mv 10.14211/ibjesb.e2228
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://www.regepe.org.br/regepe/article/view/2228/551
https://www.regepe.org.br/regepe/article/view/2228/552
https://www.regepe.org.br/regepe/article/view/2228/553
https://www.regepe.org.br/regepe/article/view/2228/554
dc.rights.driver.fl_str_mv Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandão
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Ítalo Anderson Taumaturgo dos Santos, Halana Adelino Brandão
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
publisher.none.fl_str_mv ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
dc.source.none.fl_str_mv REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 3 (2022): Sept./Dec.; e2228
REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 3 (2022): sept./dic.; e2228
REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 3 (2022): set./dez.; e2228
2965-1506
reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
instacron:ANEGEPE
instname_str Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
instacron_str ANEGEPE
institution ANEGEPE
reponame_str Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
collection Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
repository.name.fl_str_mv Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
repository.mail.fl_str_mv editorialregep@gmail.com
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