AFAGU, servindo na morte e na vida

• Autor(a) principal: de Oliveira Silva, Brena Carolina
• Data de Publicação: 2021
• Outros Autores: Adelino Brandão, Halana, Messias Valdevino, Antonio, de Moraes, Thiago Assunção, Pereira, Rita de Cássia de Faria
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/2110

This paper describes the history of Anjo da Guarda funerary, which is the main company of the Cordeiro de Freitas Group. This is a teaching case that presents strategies of expansion and performance during the company’s 24 years of existence, and the future prospects of the funeral home reported by Miguel, who is the commercial and marketing department of the group. Customers are benefiting with exchanges to use various services to the moment of death or care with life, and the company is attentive to market opportunities, being present in some states of northeastern Brazil. To write this case, we conducted interviews with the organization’s managers for a primary data file. Data on websites, social networks, films, videos were also used. Thus, we seek to promote discussions and reflections about the marketing environment and the marketing strategy, contributing to the learning of these concepts in the classroom.